ah.. why not? We could also repeal that pesky law about cigarette
marketing, too.

Dana


On Sun, 21 Nov 2004 23:29:09 -0000, Wayne Putterill
<[EMAIL PROTECTED]> wrote:
> I think we are approaching this from a different mindset, and maybe we
> should agree to disagree :)
> 
> 
> 
> -----Original Message-----
> From: Jim Davis [mailto:[EMAIL PROTECTED]
> Sent: 21 November 2004 18:44
> To: CF-Community
> Subject: RE: now the truly important news
> 
> Advertising bans generally seem reactive and superficial to me.
> 
> From what I've seen other marketing bans have done little to affect the
> products.  Have the bans on cigarette or alcohol advertising actually done
> anything to stem the tide of underage use of the products?
> 
> I agree fully that we're a marketing and entertainment-based culture (the
> news media's shift to an "edutainment" platform is the most frustrating
> example of this to me).  However I still very little wrong with McDonald's
> (or most) advertising in and of itself.
> 
> McDonald's is a family restaurant - they market to kids simply because they
> geared to kids.  I don't consider it McDonald's "fault" that my son wants to
> go there every day - however I definitely consider it my responsibility not
> to let him and to teach him moderation.
> 
> As for the "Monster Burger" - I still have no idea what's inherently wrong
> with that from a marketing perspective.  If the public wants them it will
> become a success, if not it will fail.  You said it yourself "does anybody
> really think that the Monster Burger is a good idea...?"  The public makes
> up their minds and the product succeeds or fails.
> 
> The underlying idea that businesses are out there "trying to make us fat" is
> just ridiculous.  They are catering (some say pandering) to us - it's soley
> our responsibility to manage our diet.  The only business conspiracy is to
> sell more product.
> 
> When the public demands healthy food (or food catering to latest stupid diet
> fad) the industry responds.  You can eat healthy at McDonald's today (both
> kids and adults) but the products simply don't sell nearly as well.
> 
> I agree with informational measures (restaurants should have to provide
> nutritional information).  In short I believe that the consumer should have
> all of the information needed to make an informed decision available but
> nothing should be done to legislate that decision.
> 
> Jim Davis
> 
> -----Original Message-----
> From: Wayne Putterill [mailto:[EMAIL PROTECTED]
> Sent: Sunday, November 21, 2004 8:10 AM
> To: CF-Community
> Subject: RE: now the truly important news
> 
> I was using the scene to illustrate the power of marketing these days, I
> realise that in the US capitalism is next to godliness but it's got to the
> point where corporations have the power to make the consumers want their
> products even if they will kill them in the long term. I mean does anybody
> really think that the Monster Burger is a good idea for anyone to eat?
> (http://www.telegraph.co.uk/news/main.jhtml?xml=/news/2004/11/18/wburg18.xml
> )
> 
> In the UK there are plans to stop all junk food being advertised before 9pm
> at night, which I think is an excellent idea. Kids are far too easily
> influenced and once they have bought into the lie the companies have them
> for life.
> 
> BTW, as a Buddhist I'm an atheist too :)
> 
> -----Original Message-----
> From: Jim Davis [mailto:[EMAIL PROTECTED]
> Sent: 20 November 2004 21:44
> To: CF-Community
> Subject: RE: now the truly important news
> 
> Honestly I see nothing wrong with children recognizing Ronald more than
> Jesus.  Are we up because the Christian church have worse marketing than
> McDonalds (as an atheist I actually consider both entities business
> organizations)?
> 
> Macdonald's job, as a business, is to provide a service people want.  It's
> the consumer's job to regulate their usage of that service.
> 
> You can make an argument if they are misleading people, but I don't see how
> they have.
> 
> Jim Davis
> 
> -----Original Message-----
> From: Wayne Putterill [mailto:[EMAIL PROTECTED]
> Sent: Saturday, November 20, 2004 11:37 AM
> To: CF-Community
> Subject: RE: now the truly important news
> 
> I agree with most of what you say, but McDonalds and the like have to take
> some responsibility for causing people to want their food through their
> marketing - particularly when it's aimed at kids. There is a very telling
> scene in Supersize me where children are shown pictures and asked if they
> know who the person is, they failed to identify Jesus but all recognised
> Ronald McDonald immediately.
> 
> 

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