> Well if in the DB they have only delivered that ad to the > site 50 times, > however there are 100 clicks, then wouldn't that be a > little odd?
Not necessarily... I suspect they not only allow but are grateful for if not expect their ads to be cached for a certain period of time on the server where the ad is delivered -- it eliminates a great deal of bandwidth usage both for them and for the site delivering the add... Of course, I could be way-off base, but since every other syndication technology I've seen encourages (or demands) some form of caching, I'd be surprised if Google simply said "SUCK OUR BANDWIDTH DRY! WE DON'T CARE! CRASH OUR SERVERS WITH A GROTESQUE AMOUNT OF TRAFFIC!" s. isaac dealey 954.522.6080 new epoch : isn't it time for a change? add features without fixtures with the onTap open source framework http://www.fusiontap.com http://coldfusion.sys-con.com/author/4806Dealey.htm ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~| Discover CFTicket - The leading ColdFusion Help Desk and Trouble Ticket application http://www.houseoffusion.com/banners/view.cfm?bannerid=48 Message: http://www.houseoffusion.com/lists.cfm/link=i:5:170667 Archives: http://www.houseoffusion.com/cf_lists/threads.cfm/5 Subscription: http://www.houseoffusion.com/lists.cfm/link=s:5 Unsubscribe: http://www.houseoffusion.com/cf_lists/unsubscribe.cfm?user=11502.10531.5 Donations & Support: http://www.houseoffusion.com/tiny.cfm/54
