As the ads are all contextual, then theres little they can do cache wise. 

>Not necessarily... I suspect they not only allow but are grateful for
>if not expect their ads to be cached for a certain period of time on
>the server where the ad is delivered -- it eliminates a great deal of
>bandwidth usage both for them and for the site delivering the add...
>Of course, I could be way-off base, but since every other syndication
>technology I've seen encourages (or demands) some form of caching, I'd
>be surprised if Google simply said "SUCK OUR BANDWIDTH DRY! WE DON'T
>CARE! CRASH OUR SERVERS WITH A GROTESQUE AMOUNT OF TRAFFIC!"

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