Well, as an advertiser I get reports on impressions and clicks, so I'd be a little skeptical that I had a number of clicks that didn't jive with the number of impressions.
I would think somebody is using me to increase their profits, or cause me to lose mine. > -----Original Message----- > From: S. Isaac Dealey [mailto:[EMAIL PROTECTED] > Sent: Monday, August 22, 2005 4:11 PM > To: CF-Community > Subject: RE: Microsoft targetting CF > > > Well if in the DB they have only delivered that ad to the > > site 50 times, > > however there are 100 clicks, then wouldn't that be a > > little odd? > > Not necessarily... I suspect they not only allow but are grateful for > if not expect their ads to be cached for a certain period of time on > the server where the ad is delivered -- it eliminates a great deal of > bandwidth usage both for them and for the site delivering the add... > Of course, I could be way-off base, but since every other syndication > technology I've seen encourages (or demands) some form of caching, I'd > be surprised if Google simply said "SUCK OUR BANDWIDTH DRY! WE DON'T > CARE! CRASH OUR SERVERS WITH A GROTESQUE AMOUNT OF TRAFFIC!" ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~| Find out how CFTicket can increase your company's customer support efficiency by 100% http://www.houseoffusion.com/banners/view.cfm?bannerid=49 Message: http://www.houseoffusion.com/lists.cfm/link=i:5:170672 Archives: http://www.houseoffusion.com/cf_lists/threads.cfm/5 Subscription: http://www.houseoffusion.com/lists.cfm/link=s:5 Unsubscribe: http://www.houseoffusion.com/cf_lists/unsubscribe.cfm?user=11502.10531.5 Donations & Support: http://www.houseoffusion.com/tiny.cfm/54
