The battle has moved:
If you're wondering why Hezbollah's "Divine Victory" billboards sprouting
across Beirut are in English, its because the organization's P.R. blitz is
targeting Western journalists. Newsweek talked to Mohammad Kawtharani, who
works at the Beirut firm handling Hezbollah's ad campaign:
Part of the Islamists' new strategy: a $100,000 advertising blitz called
"Divine Victory," featuring more than 600 billboards around Beirut and southern
Lebanon touting Hizbullah's exploits during the 34-day war. (Cleverly, the
slogan is almost a literal translation of Nasrallah's last name.) The panels
line the road to Beirut from the city's international airport, and the new buy
includes slogans like "America and its tools have been defeated"âin English.
Last week the group expanded the campaign, adding dozens more billboards, and
Nasrallah himself made an appearance at a massive rally in Beirut, standing in
front of one (pictured)....
One of the striking things about Hizbullah's campaign is that many of the
billboards around Lebanon are in English, crafted explicitly for foreign TV
cameras. Some of Hizbullah's six-man creative team, like Kawtharani himself,
studied at the American University of Beirut and are fluent enough to employ a
more subtly effective English idiomâthe MADE IN THE U.S.A. banners, for
example.
http://www.msnbc.msn.com/id/14973492/site/newsweek/
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