> -----Original Message----- > From: Ray Champagne [mailto:[EMAIL PROTECTED] > Sent: Thursday, October 05, 2006 2:30 PM > To: CF-Community > Subject: E or e? > > We're developing a new logo here. When writing e-Commerce, e-Marketing, > e-whatever, is it supposed to be a big 'E', little 'e', or does it even > really matter?
Speaking from our marketing folk (yes, now YOU, Ray Champagne, can benefit from the millions of dollars wasted as well!) it's a little "e". Apparently the shape of the "e" is soft and approachable. Like a family pet or a tribble. It's dynamic and kinetic (like the "swoosh" contrail that marketers just cream their jeans over). It indicates that the system is "electronic" but not overpoweringly so - what important is still the capitalized word following it. Big "E" is hard and angular. Difficult. Foreboding. Big "E" would kick puppies. Jim Davis ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~| Introducing the Fusion Authority Quarterly Update. 80 pages of hard-hitting, up-to-date ColdFusion information by your peers, delivered to your door four times a year. http://www.fusionauthority.com/quarterly Archive: http://www.houseoffusion.com/groups/CF-Community/message.cfm/messageid:216883 Subscription: http://www.houseoffusion.com/groups/CF-Community/subscribe.cfm Unsubscribe: http://www.houseoffusion.com/cf_lists/unsubscribe.cfm?user=11502.10531.5
