On Tue, May 10, 2011 at 2:16 PM, Gruss Gott <[email protected]> wrote:
>
> In the 50s/60s most top-value athletes had side jobs in the off-season
> and most CEOs weren't millionaires.  Then this started to change as
> the talented (or perceived talented) realized that the employers need
> them more than they needed the employers.  I believe he uses Lauren
> Hutton as an example who drastically changed her contract.  Ever since
> then pay for the wealthy has increased at huge rates.

As a side note, I'll toss in data from America's up and coming league: MLS

The MLS has the problem of being the low rent US version of a very
high rent world wide sport. Things are improving in the MLS in terms
of marketing, sales and the quality of product but they still aren't
even close to the other major leagues in the US or teams from top
flight leagues in Europe. But the market segment knows big names from
European leagues and needs to have some of those touch points in our
domestic league because building up the quality of the league as a
whole is something that will take awhile.

As a result, the MLS has salaries for normal players in quite
reasonable rates, a lot of them are in the 40K to 70K a year range.
Then they allow individual times to spend big money on one or two
designated "name" players (Thierry Henry, David Beckham) that a casual
fan will recognize. They also have a program for young, very talented,
players called Generation Addidas where the team is only on the hook
for a normal part of the salary (say, 40K) and the development program
puts in another 100K or so. This allows MLS teams to sign up and
coming domestic players who might otherwise head to European clubs
while not having to sink in a huge amount of money in an unknown
quantity.

It's a really interesting approach that seems to be working reasonably
well so far. Portland's new MLS team doesn't have any truly big name
players like Henry and they've got a fairly modest payroll overall as
a result: 
http://www.oregonlive.com/timbers/index.ssf/2011/05/portland_timbers_player_salari.html

It'll be curious to see how things change as the profile of the MLS
grows in the US.

Cheers,
Ju

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