It's a marketing pitch. As such, of course it is full of "we do it better"s.
As a matter of fact, this guy has some great points. Just change the pitch to "Cold Fusion makes SES easier", and it reads a lot like pitches I have made in the past. I like it. Jerry Johnson >>> [EMAIL PROTECTED] 06/13/03 03:31PM >>> I'd say whoever wrote that response is full of themselves. Search engine safe URLS are possible with ColdFusion and quite easy. And if you really wanted to make an all CF site look like HTML this is possible too. Just tell IIS to fire all your .htm files through the CF service as well. I think people who write these types of responses tend to be ignorant of other technology and only preach what they know and ignore everything else. >Something from another list...I thought I'd get peoples input..... > >Names have been removed to protect the innocent... :P > >-----Original Message----- > >>Why do you say that about Cold Fusion? > > >Because we've been doing this for 5+ years - we know of what we speak: > >We're currently tearing apart 3 x $15,000 cfm sites and recoding them for >the engines - first cuts are getting indexed now - traffic up a million >percent (how do you quantify and improvement on 0 visitors?) > >ColdFusion sites struggle to be indexable by almost every engine - you *CAN* >code cfm to be indexable, but the instant you use dynamic content URLs, you >are lost.... pack up and go home. Designers can make the same mistakes in >almost every dynamic engine - ie php and ASP have the same pitfalls. > >We're in the business of building sites that get results - for that, they >need to be 110% search engine friendly - anything that turns away a valid >search engine spider or robot crawler is a fatal idea. > >The minor engines (lycos, hotbot etc, have for the longest time, completely >ignored .cfm files - whether dynamic or not. That means, you lose out on >10-20% of the engines by even using Fusion. How is that a good idea? > >Not convinced? How about a NON DYNAMIC cfm page search for a literal >string: > >http://search.lycos.com/default.asp?lpv=1&loc=searchhp&tab=web&query=%22Phar >maceutical+marketing+agency%2C+IdeaPharma+and+Chilli+Digital+Media+have+form >ed%22 > >No results > >http://www.google.com/search?hl=en&ie=ISO-8859-1&q=%22Pharmaceutical+marketi >ng+agency%2C+IdeaPharma+and+Chilli+Digital+Media+have+formed%22 > >No results. > >Search for text on your .htm files on Chillimedia.com and you will find >them - search on the news articles from CFM files with article=?? and no >content. > >You advertise on one of your services pages "Search Engine Optimization" - >you didn't know this?? > >Perhaps I'm a little biased, as we also offer these services - but we offer >a money back guarantee on our work - and we won't work on CFM sites - they >are a ton of work, for almost ZERO search engine placement, and is the site >is recoded, we can turn mediocre results into spectacular ones. > >How is a $2.1 Million increase in sales for a company - or... 233% >increase - from $900,000 to $3 Million in less than 18 months, with a total >online marketing spend of $3500??? We charge FAR too little for our >services, but clients don't make us wait for our payment when they get a >renewal invoice! ;{) > >Search engine domination *IS* possible - but it takes time, and a little >patience: > >http://www.google.com/search?hl=en&lr=&ie=ISO-8859-1&q=push+lawn+mower >http://www.google.com/search?hl=en&lr=&ie=ISO-8859-1&q=push+lawn+mowers >http://www.google.com/search?hl=en&ie=ISO-8859-1&q=push+lawnmowers > >We've marketed his site, rebuilt his online store (in OsCommerce actually) >and he thinks we're brilliant. Not a bad return on the initial investment >of $3,500 eh? > >One of the reasons we're heading off towards OsCommerce, is the ability to >turn on "search engine friendly" urls - check this out: > >http://www.sunlawn.com/catalog/default.php/cPath/23 > >it's the same as: > >http://www.sunlawn.com/catalog/default.php?cPath=23 > >with a little use of mod_rewrite you can basically accomplish what >Amazon.com has done since the beginning - they have 100% dynamic content >which appears to be static to the engines - they have 110% search engine >penetration - the lowliest product can be found be in the engines, as it has >been designed to e indexed. > >Out of improving his sales by several hundred percent, we now have almost a >free hand to direct the evolution of the site. We're currently installing a >new system for listing dealers (perl/cgi script - RDBMS was overkill for 150 >dealers) and training him to maintain it. > >We now have a filing cabinet full of marketing clients - those that have the >hardest time are those we haven't designed from the ground up for search >engine penetration - although we have yet to refund a client their marketing >fees, we have learnt a lot in over 5 years of offering these services - we >don't market cfm sites, we won't market any site that is dynamic unless we >have the ability to make it appear static. > >That is one area that Actinic has ALWAYS worked well with - they play nicely >with the search engines - whether you came to the products because of this >reason, or inspite of it - you have to continue to have this functionality >in any solution you migrate to! > >We are playing by the engines' rules - we never made them up, but to play >the game well, we must follow them. > >regards > > <snip> > > ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~| Archives: http://www.houseoffusion.com/cf_lists/index.cfm?forumid=5 Subscription: http://www.houseoffusion.com/cf_lists/index.cfm?method=subscribe&forumid=5 Signup for the Fusion Authority news alert and keep up with the latest news in ColdFusion and related topics. http://www.fusionauthority.com/signup.cfm Unsubscribe: http://www.houseoffusion.com/cf_lists/unsubscribe.cfm?user=89.70.5
