I would say he sure doesn't think outside of the box. Three years ago, when I was presented with the "Search Engine" problem vis-�-vis dynamic url and had not yet learned about search engine friendly URL techniques. I came up with a very easy solution. I create an unique file for each item that consists of two lines. Using <cffile> I have automated the creations of these two line files so that I actually frequently still use them as an alternative to making my URL's safe. It would take allot of facts and figures to convince me a search engine is going to have trouble with this url: www.aSiteIbuilt.com/categories/item.cfm (Not a real site that I know of). And if it is proven that they do, simple because of the .cfm extension, I'll follow the suggestion and change them all the .html and modify IS to still run them through the ColdFusion engine.
<cfset ID = ??> <cfinclude template="basic_display.cfm"> -------------- Ian Skinner Web Programmer BloodSource Sacramento, CA -----Original Message----- From: Kevin Graeme [mailto:[EMAIL PROTECTED] Sent: Friday, June 13, 2003 1:01 PM To: CF-Community Subject: RE: Something to think about.... What does 110% search engine penetration mean? -Kevin > -----Original Message----- > From: Adam Reynolds [mailto:[EMAIL PROTECTED] > Sent: Friday, June 13, 2003 2:22 PM > To: CF-Community > Subject: Something to think about.... > > > Something from another list...I thought I'd get peoples input..... > > Names have been removed to protect the innocent... :P > > -----Original Message----- > > >Why do you say that about Cold Fusion? > > > Because we've been doing this for 5+ years - we know of what we speak: > > We're currently tearing apart 3 x $15,000 cfm sites and > recoding them for the engines - first cuts are getting > indexed now - traffic up a million percent (how do you > quantify and improvement on 0 visitors?) > > ColdFusion sites struggle to be indexable by almost every > engine - you *CAN* code cfm to be indexable, but the instant > you use dynamic content URLs, you are lost.... pack up and go > home. Designers can make the same mistakes in almost every > dynamic engine - ie php and ASP have the same pitfalls. > > We're in the business of building sites that get results - > for that, they need to be 110% search engine friendly - > anything that turns away a valid search engine spider or > robot crawler is a fatal idea. > > The minor engines (lycos, hotbot etc, have for the longest > time, completely ignored .cfm files - whether dynamic or not. > That means, you lose out on 10-20% of the engines by even > using Fusion. How is that a good idea? > > Not convinced? How about a NON DYNAMIC cfm page search for a literal > string: > > http://search.lycos.com/default.asp?lpv=1&loc=searchhp&tab=web > &query=%22Phar > maceutical+marketing+agency%2C+IdeaPharma+and+Chilli+Digital+M > edia+have+ > maceutical+marketing+form > ed%22 > > No results > > http://www.google.com/search?hl=en&ie=ISO-8859-1&q=%22Pharmace > utical+marketi > ng+agency%2C+IdeaPharma+and+Chilli+Digital+Media+have+formed%22 > > No results. > > Search for text on your .htm files on Chillimedia.com and you > will find them - search on the news articles from CFM files > with article=?? and no content. > > You advertise on one of your services pages "Search Engine > Optimization" - you didn't know this?? > > Perhaps I'm a little biased, as we also offer these services > - but we offer a money back guarantee on our work - and we > won't work on CFM sites - they are a ton of work, for almost > ZERO search engine placement, and is the site is recoded, we > can turn mediocre results into spectacular ones. > > How is a $2.1 Million increase in sales for a company - or... > 233% increase - from $900,000 to $3 Million in less than 18 > months, with a total online marketing spend of $3500??? We > charge FAR too little for our services, but clients don't > make us wait for our payment when they get a renewal invoice! ;{) > > Search engine domination *IS* possible - but it takes time, > and a little > patience: > > http://www.google.com/search?hl=en&lr=&ie=ISO-8859-1&q=push+lawn+mower > http://www.google.com/search?hl=en&lr=&ie=ISO-8859-1&q=push+la > wn+mowers > http://www.google.com/search?hl=en&ie=ISO-8859-1&q=push+lawnmowers > > We've marketed his site, rebuilt his online store (in > OsCommerce actually) and he thinks we're brilliant. Not a > bad return on the initial investment of $3,500 eh? > > One of the reasons we're heading off towards OsCommerce, is > the ability to turn on "search engine friendly" urls - check this out: > > http://www.sunlawn.com/catalog/default.php/cPath/23 > > it's the same as: > > http://www.sunlawn.com/catalog/default.php?cPath=23 > > with a little use of mod_rewrite you can basically accomplish > what Amazon.com has done since the beginning - they have 100% > dynamic content which appears to be static to the engines - > they have 110% search engine penetration - the lowliest > product can be found be in the engines, as it has been > designed to e indexed. > > Out of improving his sales by several hundred percent, we now > have almost a free hand to direct the evolution of the site. > We're currently installing a new system for listing dealers > (perl/cgi script - RDBMS was overkill for 150 > dealers) and training him to maintain it. > > We now have a filing cabinet full of marketing clients - > those that have the hardest time are those we haven't > designed from the ground up for search engine penetration - > although we have yet to refund a client their marketing fees, > we have learnt a lot in over 5 years of offering these > services - we don't market cfm sites, we won't market any > site that is dynamic unless we have the ability to make it > appear static. > > That is one area that Actinic has ALWAYS worked well with - > they play nicely with the search engines - whether you came > to the products because of this reason, or inspite of it - > you have to continue to have this functionality in any > solution you migrate to! > > We are playing by the engines' rules - we never made them up, > but to play the game well, we must follow them. > > regards > > <snip> > > > ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~| Archives: http://www.houseoffusion.com/cf_lists/index.cfm?forumid=5 Subscription: http://www.houseoffusion.com/cf_lists/index.cfm?method=subscribe&forumid=5 Your ad could be here. 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