http://search.lycos.com/default.asp?loc=searchbox&query=Cold+Fusion+KChost&t
ab=web

My site is the first on the list and is completely written in CFM. So Lycos
isn't ignoring CFM files.

What list is this on we should all join and start posting about how much
more scalable it is. Didn't someone here post a few weeks back about going
through a week of learning how to do something in ASP what they could do in
15 minutes in CF?

Rick

-----Original Message-----
From: Adam Reynolds [mailto:[EMAIL PROTECTED] 
Sent: Friday, June 13, 2003 2:22 PM
To: CF-Community
Subject: Something to think about....

Something from another list...I thought I'd get peoples input.....

Names have been removed to protect the innocent... :P

-----Original Message-----

>Why do you say that about Cold Fusion?


Because we've been doing this for 5+ years - we know of what we speak:

We're currently tearing apart 3 x $15,000 cfm sites and recoding them for
the engines - first cuts are getting indexed now - traffic up a million
percent (how do you quantify and improvement on 0 visitors?)

ColdFusion sites struggle to be indexable by almost every engine - you *CAN*
code cfm to be indexable, but the instant you use dynamic content URLs, you
are lost.... pack up and go home.  Designers can make the same mistakes in
almost every dynamic engine - ie php and ASP have the same pitfalls.

We're in the business of building sites that get results - for that, they
need to be 110% search engine friendly - anything that turns away a valid
search engine spider or robot crawler is a fatal idea.

The minor engines (lycos, hotbot etc, have for the longest time, completely
ignored .cfm files - whether dynamic or not.  That means, you lose out on
10-20% of the engines by even using Fusion.  How is that a good idea?

Not convinced?  How about a NON DYNAMIC cfm page search for a literal
string:

http://search.lycos.com/default.asp?lpv=1&loc=searchhp&tab=web&query=%22Phar
maceutical+marketing+agency%2C+IdeaPharma+and+Chilli+Digital+Media+have+form
ed%22

No results

http://www.google.com/search?hl=en&ie=ISO-8859-1&q=%22Pharmaceutical+marketi
ng+agency%2C+IdeaPharma+and+Chilli+Digital+Media+have+formed%22

No results.

Search for text on your .htm files on Chillimedia.com and you will find
them - search on the news articles from CFM files with article=?? and no
content.

You advertise on one of your services pages "Search Engine Optimization"  -
you didn't know this??

Perhaps I'm a little biased, as we also offer these services - but we offer
a money back guarantee on our work - and we won't work on CFM sites - they
are a ton of work, for almost ZERO search engine placement, and is the site
is recoded, we can turn mediocre results into spectacular ones.

How is a $2.1 Million increase in sales for a company - or... 233%
increase - from $900,000 to $3 Million in less than 18 months, with a total
online marketing spend of $3500???  We charge FAR too little for our
services, but clients don't make us wait for our payment when they get a
renewal invoice! ;{)

Search engine domination *IS* possible - but it takes time, and a little
patience:

http://www.google.com/search?hl=en&lr=&ie=ISO-8859-1&q=push+lawn+mower
http://www.google.com/search?hl=en&lr=&ie=ISO-8859-1&q=push+lawn+mowers
http://www.google.com/search?hl=en&ie=ISO-8859-1&q=push+lawnmowers

We've marketed his site, rebuilt his online store (in OsCommerce actually)
and he thinks we're brilliant.  Not a bad return on the initial investment
of $3,500 eh?

One of the reasons we're heading off towards OsCommerce, is the ability to
turn on "search engine friendly" urls - check this out:

http://www.sunlawn.com/catalog/default.php/cPath/23

it's the same as:

http://www.sunlawn.com/catalog/default.php?cPath=23

with a little use of mod_rewrite you can basically accomplish what
Amazon.com has done since the beginning - they have 100% dynamic content
which appears to be static to the engines - they have 110% search engine
penetration - the lowliest product can be found be in the engines, as it has
been designed to e indexed.

Out of improving his sales by several hundred percent, we now have almost a
free hand to direct the evolution of the site.  We're currently installing a
new system for listing dealers (perl/cgi script - RDBMS was overkill for 150
dealers) and training him to maintain it.

We now have a filing cabinet full of marketing clients - those that have the
hardest time are those we haven't designed from the ground up for search
engine penetration - although we have yet to refund a client their marketing
fees, we have learnt a lot in over 5 years of offering these services - we
don't market cfm sites, we won't market any site that is dynamic unless we
have the ability to make it appear static.

That is one area that Actinic has ALWAYS worked well with - they play nicely
with the search engines - whether you came to the products because of this
reason, or inspite of it - you have to continue to have this functionality
in any solution you migrate to!

We are playing by the engines' rules - we never made them up, but to play
the game well, we must follow them.

regards

 <snip>



~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~|
Archives: http://www.houseoffusion.com/cf_lists/index.cfm?forumid=5
Subscription: 
http://www.houseoffusion.com/cf_lists/index.cfm?method=subscribe&forumid=5

Signup for the Fusion Authority news alert and keep up with the latest news in 
ColdFusion and related topics. 
http://www.fusionauthority.com/signup.cfm

                                Unsubscribe: 
http://www.houseoffusion.com/cf_lists/unsubscribe.cfm?user=89.70.5
                                

Reply via email to