What does 110% search engine penetration mean? -Kevin
> -----Original Message----- > From: Adam Reynolds [mailto:[EMAIL PROTECTED] > Sent: Friday, June 13, 2003 2:22 PM > To: CF-Community > Subject: Something to think about.... > > > Something from another list...I thought I'd get peoples input..... > > Names have been removed to protect the innocent... :P > > -----Original Message----- > > >Why do you say that about Cold Fusion? > > > Because we've been doing this for 5+ years - we know of what we speak: > > We're currently tearing apart 3 x $15,000 cfm sites and > recoding them for the engines - first cuts are getting > indexed now - traffic up a million percent (how do you > quantify and improvement on 0 visitors?) > > ColdFusion sites struggle to be indexable by almost every > engine - you *CAN* code cfm to be indexable, but the instant > you use dynamic content URLs, you are lost.... pack up and go > home. Designers can make the same mistakes in almost every > dynamic engine - ie php and ASP have the same pitfalls. > > We're in the business of building sites that get results - > for that, they need to be 110% search engine friendly - > anything that turns away a valid search engine spider or > robot crawler is a fatal idea. > > The minor engines (lycos, hotbot etc, have for the longest > time, completely ignored .cfm files - whether dynamic or not. > That means, you lose out on 10-20% of the engines by even > using Fusion. How is that a good idea? > > Not convinced? How about a NON DYNAMIC cfm page search for a literal > string: > > http://search.lycos.com/default.asp?lpv=1&loc=searchhp&tab=web > &query=%22Phar > maceutical+marketing+agency%2C+IdeaPharma+and+Chilli+Digital+M > edia+have+ > maceutical+marketing+form > ed%22 > > No results > > http://www.google.com/search?hl=en&ie=ISO-8859-1&q=%22Pharmace > utical+marketi > ng+agency%2C+IdeaPharma+and+Chilli+Digital+Media+have+formed%22 > > No results. > > Search for text on your .htm files on Chillimedia.com and you > will find them - search on the news articles from CFM files > with article=?? and no content. > > You advertise on one of your services pages "Search Engine > Optimization" - you didn't know this?? > > Perhaps I'm a little biased, as we also offer these services > - but we offer a money back guarantee on our work - and we > won't work on CFM sites - they are a ton of work, for almost > ZERO search engine placement, and is the site is recoded, we > can turn mediocre results into spectacular ones. > > How is a $2.1 Million increase in sales for a company - or... > 233% increase - from $900,000 to $3 Million in less than 18 > months, with a total online marketing spend of $3500??? We > charge FAR too little for our services, but clients don't > make us wait for our payment when they get a renewal invoice! ;{) > > Search engine domination *IS* possible - but it takes time, > and a little > patience: > > http://www.google.com/search?hl=en&lr=&ie=ISO-8859-1&q=push+lawn+mower > http://www.google.com/search?hl=en&lr=&ie=ISO-8859-1&q=push+la > wn+mowers > http://www.google.com/search?hl=en&ie=ISO-8859-1&q=push+lawnmowers > > We've marketed his site, rebuilt his online store (in > OsCommerce actually) and he thinks we're brilliant. Not a > bad return on the initial investment of $3,500 eh? > > One of the reasons we're heading off towards OsCommerce, is > the ability to turn on "search engine friendly" urls - check this out: > > http://www.sunlawn.com/catalog/default.php/cPath/23 > > it's the same as: > > http://www.sunlawn.com/catalog/default.php?cPath=23 > > with a little use of mod_rewrite you can basically accomplish > what Amazon.com has done since the beginning - they have 100% > dynamic content which appears to be static to the engines - > they have 110% search engine penetration - the lowliest > product can be found be in the engines, as it has been > designed to e indexed. > > Out of improving his sales by several hundred percent, we now > have almost a free hand to direct the evolution of the site. > We're currently installing a new system for listing dealers > (perl/cgi script - RDBMS was overkill for 150 > dealers) and training him to maintain it. > > We now have a filing cabinet full of marketing clients - > those that have the hardest time are those we haven't > designed from the ground up for search engine penetration - > although we have yet to refund a client their marketing fees, > we have learnt a lot in over 5 years of offering these > services - we don't market cfm sites, we won't market any > site that is dynamic unless we have the ability to make it > appear static. > > That is one area that Actinic has ALWAYS worked well with - > they play nicely with the search engines - whether you came > to the products because of this reason, or inspite of it - > you have to continue to have this functionality in any > solution you migrate to! > > We are playing by the engines' rules - we never made them up, > but to play the game well, we must follow them. > > regards > > <snip> > > > ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~| Archives: http://www.houseoffusion.com/cf_lists/index.cfm?forumid=5 Subscription: http://www.houseoffusion.com/cf_lists/index.cfm?method=subscribe&forumid=5 Host with the leader in ColdFusion hosting. 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