I gathered he was asking us as potential customers. I always try to remember that the client is not the customer. The client's customers are the real customers. Clients, unless they are a marketing company, for some reason rarely know what a site should really have.
With that, when I look at a site for a product, I want is an easy way to find the products. Usually a link labeled "products" or maybe in this case "boats" or something. With the initial listing of a product, I want a big picture, some quick information on what it is and why it's good, and the price. There should be a detail page with every detail imaginable. If it's boats, I might want to know dimensions, horsepower, capacity, weight, etc. Some details should be highlighted with photos, like if there are color choices, or storage areas or the captain's area. Lots of photos. The more expensive a product, the more photos from different angles I want to see. Basically, I want solid details. Fuzzy marketing articles and testimonials are okay, but I think people are savvy enough to look elsewhere for unbiased opinions. If there are cool things that can be done with the product, that could be highlighted. Like a boat that can be carried on a lighter trailer than other boats in its class. Or that it can be folded up and put in the pocket or whatever. In that case, a Flash animation is nice, but I don't generally care for quicktime or wmv type video. The ability to compare products is often really, really nice. I've been looking at cars and DVD players lately, and in both cases it's really nice to be able to have the specs for two or more products side by side. -Kevin > -----Original Message----- > From: Adam Reynolds [mailto:[EMAIL PROTECTED] > Sent: Friday, June 27, 2003 11:38 AM > To: CF-Community > Subject: RE: What makes a good site beside the layout > > > To be honest. You really are asking the wrong people. > > Ask your customers. > > What I would say is that http://www.nitroboats.com/ is > amazingly cluttered. > > Its got too much going on. I also like sites that work well > on 800x600 this doesn't. Again these are personal comments. > > As an example I run www.collectandplay.com. Your basic run of > the mill e-shop, but I get about 4-500 people visiting all > the time cos I gave them a utility (the deckbuilder) that is > useful to them. No skin off my nose, but they always come > back for more :) > > > -----Original Message----- > > From: Phillip B [mailto:[EMAIL PROTECTED] > > Sent: 27 June 2003 17:02 > > To: CF-Community > > Subject: What makes a good site beside the layout > > > > > > We are getting ready to start redesigning our web sites for > the 2004 > > boat line. So now I get to go to a lot of meetings and talk > about what > > makes a great web site. > > > > > > > > So here is my question. What are some things that make a > site useful > > to you? Do you like a lot of specs talking about the > product? Do the > > warm fuzzy articles that people put on their site about the > product a > > difference in your decision to buy? What do you want and > expect from a > > web site to help you decide if they have what you want? Any > > constructive input will help. Even if you know of a good > article that > > talks about these kinds of things would be useful. > > > > > > > > These are some of the sites we will be redesigning. > > > > http://www.nitroboats.com/ > > > > http://www.tahoesportboats.com/ > > > > http://www.kenner-boats.com/ > > > > > > > > Thanks for all the help. > > > > > > Phillip B. > > > > www.LoungeRoyale.com > > www.FillWorks.com > > > ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~| Archives: http://www.houseoffusion.com/cf_lists/index.cfm?forumid=5 Subscription: http://www.houseoffusion.com/cf_lists/index.cfm?method=subscribe&forumid=5 Your ad could be here. Monies from ads go to support these lists and provide more resources for the community. http://www.fusionauthority.com/ads.cfm Unsubscribe: http://www.houseoffusion.com/cf_lists/unsubscribe.cfm?user=89.70.5
