Thanks Kevin. That is exactly what I was looking for. Since we spend so much
time on the internet, I figure we are the ones to know what works and what
is just plain annoying.

I like the standard left navigation. If I am looking to buy a car or
computer, I want to see every thing about it that I can.

I find I skip _all_ the fluff on a web site and go right to the facts and
features. I want to know what the product can do, not the life style it can
give me.

I also like it when I can compare product features and specs. That's what
usually makes my decision. I can decide between to computers a lot faster if
I really know what is going on with the hardware. Not if the box looks like
a cow. : P

As far as usability goes, I fight that battle on a daily basis. Usually the
VP's win and usability goes out the window. Not only is he the client but
he's the boss too. I can say that I won the pop up window battle for now.

Any other thoughts?

Phillip B.

www.LoungeRoyale.com
www.FillWorks.com
----- Original Message -----
From: "Kevin Graeme" <[EMAIL PROTECTED]>
To: "CF-Community" <[EMAIL PROTECTED]>
Sent: Friday, June 27, 2003 12:11 PM
Subject: RE: What makes a good site beside the layout


> I gathered he was asking us as potential customers. I always try to
> remember that the client is not the customer. The client's customers are
> the real customers. Clients, unless they are a marketing company, for
> some reason rarely know what a site should really have.
>
> With that, when I look at a site for a product, I want is an easy way to
> find the products. Usually a link labeled "products" or maybe in this
> case "boats" or something.
>
> With the initial listing of a product, I want a big picture, some quick
> information on what it is and why it's good, and the price. There should
> be a detail page with every detail imaginable. If it's boats, I might
> want to know dimensions, horsepower, capacity, weight, etc. Some details
> should be highlighted with photos, like if there are color choices, or
> storage areas or the captain's area. Lots of photos. The more expensive
> a product, the more photos from different angles I want to see.
>
> Basically, I want solid details. Fuzzy marketing articles and
> testimonials are okay, but I think people are savvy enough to look
> elsewhere for unbiased opinions.
>
> If there are cool things that can be done with the product, that could
> be highlighted. Like a boat that can be carried on a lighter trailer
> than other boats in its class. Or that it can be folded up and put in
> the pocket or whatever. In that case, a Flash animation is nice, but I
> don't generally care for quicktime or wmv type video.
>
> The ability to compare products is often really, really nice. I've been
> looking at cars and DVD players lately, and in both cases it's really
> nice to be able to have the specs for two or more products side by side.
>
> -Kevin
>
>

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