I recommend you try selling yourself with quality application
development. CF is a brief paragraph with a link to mm.com in my
proposals. Your clients shouldn't need to have their noses that deep in
the technology, that's your job. It's not like you go to a car dealer
and salesman starts rattling off the names of some guy in Taiwan who
made the fuel pump, or the fact that it was built with snap-on brand
tools. As a buyer, why would I even care what technology it's built on?
You should be selling on make and model.

Adam Wayne Lehman
Web Systems Developer
Johns Hopkins Bloomberg School of Public Health
Distance Education Division


-----Original Message-----
From: Angel Stewart [mailto:[EMAIL PROTECTED] 
Sent: Thursday, August 28, 2003 11:55 AM
To: CF-Talk
Subject: RE: DWMX 2004 - Whats new for us?

Be that as it may, *I* am a CF Developer.
I want to push CF to my clients and want to raise awareness of the
platform which I and my company use.
The recent marketing campaign did not help me in that regard AT all.

Do I think there are more ASP and PHP developers out there who need to
be made aware of Dreamweaver? Yes.

Do I think there are more people -both developers and future clients-
out there that need to be made aware of CF period than ASP and PHP? Yes.
Do I think that not mentioning CF while marketing the DWMX IDE helps
raise awareness of CF? No.
Do I think that Macromedia's DWMX 2004 marketing campaign has helped me
as a CF Developer/Web shop? No.

Refute that if you like, I stand by my statements.

-Angel


-----Original Message-----
From: Christian Cantrell [mailto:[EMAIL PROTECTED] 

On Thursday, August 28, 2003, at 09:52 AM, Angel Stewart wrote:

> I thought the purpose of Marketing a new product was to keep existing 
> clients and gain new buyers for a product.

Marketing is about awareness.  Given a budget, the goal is to get as 
many of the right people aware of your product as possible.  Do you 
think there are more ColdFusion developers out there who need to be 
made aware of Dreamweaver, or PHP and ASP developers?

Christian



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