> > If macromedia would get their heads on straight any stop adding > > more and more apps for us to learn, and instead integrate their > > technology into one huge mega app....now that would be awesome. > > That's what I'm talking about. Been saying this for the last > 2 years and they are still struggling to make a failed > strategy work. They are too diversified. Point Blank. It > takes big $MS bucks to pull off this type of product > diversification and MM just does not have it. > > It can be done, if they just stop coming up with "new" > products and strenghten the integration between some of their > current offering. Surely it's easier said than done but > something with their current culture and their current > project pipe line, or may it's something with how they are > reading the market, what ever the case the absence of a well > focus strategy is begining to catch up with them.
>From where I sit, things look quite a bit different. Macromedia has a few core products, and everything else they offer ties in with these core products or builds upon them. Their strategy seems to be right on target as far as I can tell. Their focus seems to be very tight, compared to the Macromedia of a few years ago, and tighter than I would expect given their history. While they have a wide range of products, they're almost all built around a J2EE back-end (CF, JRun, Flex, Contribute Publishing Services, Breeze), the Flash engine (Flex, the Flash IDE, Breeze, Contribute Publishing Services, CFMX 7's Flash forms, Flash Paper, Captivate, Central), or the Dreamweaver IDE (Dreamweaver, Flex Builder). I see a degree of synergy between their products that's unmatched by any other vendor I can think of with such a wide array of products. All of these products have to do with web technologies. This "diversity" is nothing like Microsoft, which has products ranging from operating systems for PCs, servers, game consoles, PDAs and phones, to server products like MS SQL Server and Exchange, to vertical products like Great Plains, to hardware (!), to online services like MSN and Hotmail! It seems to me that a lot of people here expect Macromedia to do nothing but cater to their needs. But that's silly! Just because I don't need to use, say, Contribute for my work, why should I begrudge them serving that market as well as my market? Dave Watts, CTO, Fig Leaf Software http://www.figleaf.com/ Fig Leaf Software provides the highest caliber vendor-authorized instruction at our training centers in Washington DC, Atlanta, Chicago, Baltimore, Northern Virginia, or on-site at your location. Visit http://training.figleaf.com/ for more information! ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~| Find out how CFTicket can increase your company's customer support efficiency by 100% http://www.houseoffusion.com/banners/view.cfm?bannerid=49 Message: http://www.houseoffusion.com/lists.cfm/link=i:4:194494 Archives: http://www.houseoffusion.com/cf_lists/threads.cfm/4 Subscription: http://www.houseoffusion.com/lists.cfm/link=s:4 Unsubscribe: http://www.houseoffusion.com/cf_lists/unsubscribe.cfm?user=89.70.4 Donations & Support: http://www.houseoffusion.com/tiny.cfm/54
