On Mon, 14 Mar 2005 14:53:28 -0700, Paul <[EMAIL PROTECTED]> wrote: > I tend to gravitate to the way amazon.com does > ecommerce. They've spent millions doing research on it - it can't be all > bad...
I disagree pretty strongly with that. I've watched too many ecommerce sites die on the vine and -- once the stats are looked at closely -- we see its because customers stopped dead at the password link at the start of checkout, or couldn't remember their password and abandoned the sale. I think Amazon can in part get away with a convoluted checkout process because they are Amazon. Their customer dynamic is different. Amazon is making all sorts of extra bucks based on ancillary services and, for them, registration and all that extra info is a big part of their business mix. Someone just wanting to make a few bucks off their widgets isn't in that league, and imho shouldn't try to be. Also, think of how much kaka we put up with using Ebay. We do it not because its better but because no suitable alternative exists. The software is hugely popular, but not because of its interface. -- --mattRobertson-- Janitor, MSB Web Systems mysecretbase.com ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~| Find out how CFTicket can increase your company's customer support efficiency by 100% http://www.houseoffusion.com/banners/view.cfm?bannerid=49 Message: http://www.houseoffusion.com/lists.cfm/link=i:4:198729 Archives: http://www.houseoffusion.com/cf_lists/threads.cfm/4 Subscription: http://www.houseoffusion.com/lists.cfm/link=s:4 Unsubscribe: http://www.houseoffusion.com/cf_lists/unsubscribe.cfm?user=89.70.4 Donations & Support: http://www.houseoffusion.com/tiny.cfm/54
