You could take a paypal approach and ask after the checkout is complete "do
you want to save this information so you won't have to enter it again?"  I
know it isn't foolproof but I tend to gravitate to the way amazon.com does
ecommerce.  They've spent millions doing research on it - it can't be all
bad...

-----Original Message-----
From: Will Tomlinson [mailto:[EMAIL PROTECTED] 
Sent: Monday, March 14, 2005 1:45 PM
To: CF-Talk
Subject: E-commerce - Make them register or don't make them register

Ok guys, I just read in my Internet Retailer about how teen shoppers do NOT
want to register before shopping online. This plays right into my plan on
the Volleyball site as teen shoppers *are* my target audience. My client and
myself did not want to force them to register. 

Some argue that they have to enter all that info anyway when actually making
the purchase so what's the big deal? Also, that registration info comes in
handy in many different ways. 

What's everyone's opinion on the matter?

Thanks,
Will



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