>Given the technological tools such as e-books, pdf, and even >posting books/chapters/examples online in a subscription service, >I still don't understand why you don't by-pass the traditional publishing >process and publish online.
A language and/or technology is not seen as 'real' unless there is a book on a shelf about it. Does not matter how great it is, without that 'eye space', it does not have the same weight as something else that has a book. And that's besides the advertising weight. I've said in the past that it's well worth it for a company to hire an author or two to put out a few books on their product. A small book can cost 15k from start to finish. A big book (CFML on Blue Dragon 6 for example) might cost a total of 2 or 3 times that. What does a big advertising campaign cost? How much does it cost to have Amazon and every book seller around advertise your company/book for you? Well worth the cost before sales. Finally, how many people who have E-Books still want the print version (I have 1.3 Terabytes of digital comics and I still collect the paper versions). ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~| Logware (www.logware.us): a new and convenient web-based time tracking application. Start tracking and documenting hours spent on a project or with a client with Logware today. Try it for free with a 15 day trial account. http://www.houseoffusion.com/banners/view.cfm?bannerid=67 Message: http://www.houseoffusion.com/lists.cfm/link=i:4:199966 Archives: http://www.houseoffusion.com/cf_lists/threads.cfm/4 Subscription: http://www.houseoffusion.com/lists.cfm/link=s:4 Unsubscribe: http://www.houseoffusion.com/cf_lists/unsubscribe.cfm?user=89.70.4 Donations & Support: http://www.houseoffusion.com/tiny.cfm/54
