1995/1996 Was not the height of the .COM bubble, in fact the .Com was not a
twinkle in anyone's eyes.

It was 1995 when firmware contacted our company, took us along to a
confernce/luncheon and gave us a pack full of ColdFusion stuff. And next
thing we began coding ColdFusion from that point onwards.



On Wed, May 26, 2010 at 3:13 PM, Robin Hilliard <[email protected]>wrote:

> Andrew, this is what Adobe have _already_ done for CF in the last year in
> Australia.
>
> Australia represents 2% of the global market. If you look at what Adobe are
> doing for CF in Australia in terms of sponsorships, speakers, UG catering
> funding etc we are very, very well supported. All that remains is for the
> rest of the community to step forward and make a real investment of time and
> probably money (like the UG managers, Geoff, Mark and others have already
> been doing for a while) in support of their platform. (And I'm not talking
> about just companies using CF, I'm talking about YOU individual developers,
> YOUR time and YOUR wallet - in my case that's meant the same thing anyway
> since 2004).
>
> And as the only former Allaire ANZ employee on the list (?)  can I just
> point out that the marketing activities Firmware were carrying out:
>
> - Were happening at the height of the .com bubble,
> - As a direct distributor for Allaire Firmware were working off a much
> bigger margin than is usually the case for a reseller,
> - Were largely around Spectra, which had an introductory price of $25K in a
> market gone CMS  mad.
>
> AFAIK events like WebDU and CFObjective ANZ put most of Firmware's events
> in the shade. The only former Firmware employee on the list might want to
> add something about that :-).
>
> As far as an evangelist goes, don't you already have several in ANZ?  What
> we need is continuing local support from the community, e.g Peter Robinson
> helps Steve get the CFUG going again, and I fly in at my own expense to do a
> talk (that is a standing offer to all ANZ user groups).  Others follow
> CFCAMP around Australia at their own expense to provide content for locals
> who've nabbed a venue, or Geoff and Mark put 10s of 1000s of their own money
> at risk to run a conference, with some Adobe sponsorship and speaker costs
> of 10s of 1000s of dollars, so that people can complain about how there's no
> local support for ColdFusion... hey that doesn't make sense*...
>
> Might I suggest also that being more open to looking at other technologies
> is not automatically an evil thing, and one of the best ways for CF to get
> in front of new people is to turn up at their user groups and find out what
> they're talking about, then be ready when they ask "and what do you use?"
>
> Robin
>
> * I mean, get real! really!! Tell someone from one of the 99.9998% of
> cities in the world that DON'T have a ColdFusion conference how
> under-represented ColdFusion is in your city.
>     *ROBIN HILLIARD*
> *Chief Technology Officer*
> [email protected]
>
> RocketBoots Pty Ltd
> Level 11
> 189 Kent Street
> Sydney NSW 2001
> Australia
> *Phone* +61 2 9323 2507
> *Facsimile* +61 2 9323 2501
> *Mobile* +61 418 414 341
> www.rocketboots.com.au
>
>

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