Just dropping a line to say I read this thread in it's entirety and I
sympathize. I wish I could offer a silver-bullet solution, but one
does not exist. It's also unfortunate, but these problems are not
unique to ANZ. I'll be sharing these sentiments with Alison (Marketing
Manager) and point her to this thread, but alas, it's things we were
already aware of.

It's still early, but we are really hoping our new resellers/partners
in ANZ step up and promote ColdFusion in the manner Firmware was. It's
hard to put into perspective, but Adobe has well over 125+ products.
The Adobe AU office is small and only focuses on the big ticket items
(LiveCycle, Connect, CS, etc.). This is really conundrum. If we want
Adobe AU (or just Adobe in general) to be more involved w/ CF, then we
would have to dramatically raise the price. Of course, other the other
hand a significant portion of the market thinks ColdFusion is too
expensive as it is and screamed bloody murder when we released CB.

This is all underlined by a failing world economy and we can't ignore
it's effect on the ColdFusion community. For every customer who
doesn't upgrade or migrates to another technology like PHP, .NET or
Railo, it's money that leave our ecosystem. Which means less money for
marketing, conferences, user groups, documentation... this is what
hurts the most about a company like JB-HI leaving CF. It's a vicious
circle for sure, but I do believe we can turn it around...

I'm planning on coming to Melbourne for cf.obj(ANZ). By then, I should
be allowed to share some details on our strategy for ColdFusion X
(albeit under NDA). To share a comment Shantanu Narayen made about CF
X, "Go big, or go home". We certainly don't intend to go home. :-)

-Adam
ColdFusion Product Manager
Long-time fan of ColdFusion in ANZ

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