Nuno Lopes wrote:

> I would like to say that although I believe that technically I could
> make a system (I've done it) that could put this in practice that point
> is that the constraints that would have to enforce both to writers and
> designers, overall the editorial would far outweigh the benefits of this
> concept. After the technology is installed you would see people trying
> to circumnavigate how the system works in order to have things done the
> way they want it (and have not stated in the beginning or simply thought
> that it was an acquired fact) then soon one would start thinking why
> have they bothered after all, period.

I agree that such systems are technically possible. I've built them too. I
also agree that in many cases they don't work. Mostly, I think, this is
because the techniques are applied to the wrong problem.

Very few people are willing to change the way they work in order to make
somebody else's life easier. Web Masters hoping that everyone in their
company is going to start writing well structured XML documents because it
makes life easier for the web master are doomed to disappointment. Same goes
for knowledge management architects trying to capture all corporate
information in an easily searchable form.

Content providers (both professional writers and people with other jobs) get
no benefit from switching to structured authoring. However, it costs them
both time and effort. Nor are these people incented to produce content in
this form -- promotions and raises are not tied to it. And even if they were
incented, they usually lack the context to understand the structures they
are asked to produce. Complaints about authors cheating the markup to
achieve layout effects are as old as SGML, but I suspect that in most cases
achieving the anticipated layout effect is the only comprehensible context
the author has.

On the other hand, there are situation in which moving to structured writing
benefits the writer. Single sourcing in the technical documentation
community  is of benefit principally to the writers themselves. Writers in
technical documentation are facing a productivity crisis because of
shortened product cycles, increasing customization of both products and
content, and, of course, headcount reductions. The ability to create each
piece of information once and to maintain it in one place, and to create
many different information products for different products, markets, users,
and media from that single source can provide a huge productivity boost to
writers. Also, writers in this field have a good understanding of the
structure of their information, and a natural ability to adapt to new
technologies (you can't be a tech writer without that ability!).

People working at the macroeconomic content management level (web site
creation or corporate knowledge management) must face the fact that they
will always need to transform and sanitize the material they receive,
because it will never be in the interest of the vast majority of their
contributors to provide pre-structured information to them.

In the micro-economic world of focused content creation (technical
documentation groups, other similar groups) a move to structured authoring,
if done properly, can be of direct benefit to the authors and therefore has
a good chance of success.

---
Mark Baker
Senior Consultant, Content
OmniMark Technologies Corporation
1900 City Park Drive, Suite 504 , Ottawa, Ontario, Canada, K1J 1A3
Phone: 613-745-4242, Fax: 613-745-5560
Email [EMAIL PROTECTED]
Web: http://www.omnimark.com


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