Hi Austin you wrote,

>I'm assuming any publishing. Web, paper, audio, etc. In fact, the more
>media formats you publishg to, the MORE important it is to retain only
>structural markup and not stylistic markup.

You also wrote:

>I thought I made that clear. If your requirement is for only one
delivery >platform/format, than my points are all moot.

Then you wrote:

>However, if at any point the content may be repurposed for a different
>format, then arbitrary style markup for one medium gets in the way.

I complete - So according to you better do it now then later right :)
This is the catch isn't it?

Austin I must say that unfortunately it is my view that you have no idea
what you are talking about from the practical point of view and the
underlying costs. Or if you are (as you intend to pass that idea) you
are just pitching a Nirvana that in the end your followers (customers)
will pay for it in ways they are not expecting (lots of $$$$)(Give me
the money and I'll make you dreams come true).

This is not to say that certain Unstructured Information types (some
documents that usually follow policies of a company) can't be structured
into a Semi-Structured form ready to be displayed in multiple devices
more effectively. But you have to make loads of compromises and invest
heavily in order not to have headaches and go home rested (from content
creation to design freedom) depending on your business environment and
objective. 

For instance a proper XML Editor that does what as been preached here is
XMetal (go and look for its price, some people say it is horrible too).
Note that all content contributors must use it within your company
otherwise the purpose would be defeated easily (then more costs).

Assuming that any Semi-Structured Content can be displayed in any device
in its full extent (witch it is not true but that is another issue)

1) The point is what are those compromises? 
2) How do compromises affect existing productivity of individual
workers(designer, authors, managers, readers, etc)?
3) Can you really leverage on the CMS ability to display information in
multiple devices terms of cost savings compared to your current
practices? 

Note that you can lower costs significantly if you know a priori know
what devices you want to publish to. For instance if you want to publish
to PDA's, WebTV, Web Browsers, Some I-Mode phones, and Email most
probably you just need to use HTML as a format (there are loads of
editors out there to do it, and with some discipline one can us CSS
effectively to restyle the content). 

The problem comes within the realm of other devices such as Paper,
Audio, etc. And to tell the truth within this realm most organizations
do not have the money to build the technical infrastructure necessary
today. Even the bigger ones have avoided it due to several reasons not
concerned only with cost and investment.

Best regards,

Nuno Lopes
Independent Consultant.

PS: I'm really sorry for this not so political email but this is what I
felt compelled to say.



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