> So highly structuring your data 'at the source' takes :
> - A huge investment in people : the involvement and 
> implication and training
> of the whole information chain, from journalists to layout artists to
> editors etc.

I may be very naive here, so please, feel free to correct me here...

...but isn't XML, really a subset of SGML, which is a structural markup
language/concept specifically developed for the use in the print-publishing
world (books, papers) starting in the late 60s?

And isn't SGML really an extension of galley markup by typesetters and
editors back in the day?

Like I said, I may be naive about this, but isn't structural formatting a
concept people in the publishing industry have been familiar with for
decades?

And, of course, a writer doesn't need to understand XML. They just need to
understand the structure of their own writing and, at times, to make sure it
matches the structure of the 'templates' they need to work within.

> - a huge investment in technology.
> My customers do not (especially in today's market !) have the 
> budget to do
> these things.

Well, yea...that's an issue with anything. If the technology investment
doesn't give you an ROI, then it's a moot point.

-Darrel
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