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At 17:50 5.10.2002 +0300, you wrote: >>actually i bet we would be frightened to find out how many people simply >>stare through the 3 min of commercials. > >Hmmm... yeah, this is the old "lay-back versus lean-forward" thing (or >what were the terms again, Fred?). Since tv is a lay-back medium, you keep >staring the screen during the commercials, because your brain activity is >near zero already. But when you're surfing the web, you're _actively_ >searching for the information/entertainment you want to read >(/see/feel/hear). If someone tries to force anything unrelated down your >throat while searching, it feels annoying. > >I'd say that web isn't a good medium for advertising in the first place. >If you want money from the content, make the site closed for >non-registered people. Make the registered people pay for the content. or maybe people should finally change their definition of advertising. as long as ads by definition are unrelated and aim to force something down someone's throat, they are sure to be irritating and might fit especially badly in a "lean-forward" medium? because i'm buying stuff, like most people are, i'm sometimes genuinely interested in getting some product information. nothing wrong with that in itself. i might even actively search for such info, and let's say there's a paid ad on a digi camera site where i'm browsing for tips for which camera to buy: much less irritating already. >... but the whole medium should first morph to more lay-back-oriented, >before advertising could really work. or alternatively advertising should start serving the needs of public instead of always just creating them... >How many times you've actually clicked an ad banner? I think I've clicked >less than ten times, from the very beginning of the commercial web >(somewhere in the mid-nineties) to today. I've never bought anything >because of web advertising. just to increase the count, i sometimes click the banners on sponsored one-man maintained sites that give the honest statement "please click some of these banners to support us". after all, browser windows that you've launched yourself are as easy to close as popups! back in time i often used to move the mouse over weird banners to see which url they lead to, but these days they always go through a clickthrough system. sometimes if a banner ad is crazy enough, i can't resist the temptation to see what it's about (i think i've been dissappointed every time though). my brother installed "bonzi buddy" because he hated the ads so much. jani
