On May 27, 2009, at 8:25 PM, Matthew Taylor wrote:
Nothing they can do to increase ridership will help so long as they operate under a model that has them loose money on each rider. You can't make it up in volume.
Missing the big picture (once again). The point of public transportation is not to make money off of ridership. There are many indirect ways to make money. One big way is to use public transport instead of building other, much more expensive, things like roadways. A good public transport system also stimulates the economy of the region, which translates to higher tax receipts. Etc.
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