Never been involved in retail marketing have you? Anything a company
does is considered a revenue stream.
Some companies make money on the front some make it on the back some
make it every step of the way.
I use Quick Verse as one of my Bible programs to look up Bible verses
etc. There is a long story of the original company that marketed it
but I wont go there.
At present they come up with a new version about every year, and
market it to try and make money. Problem is they just do not do that
much to it, why would I want to upgrade it every stupid year?
Our publishing house is selling a program and access to put together
Worship Services via computer, including music and hymns etc. from
our published Hymn Book. The only way to get this is to purchase a
yearly license, copyright authorization and support fee.
The first marketing plan counts on people continually buying upgrades
(They give a discount but not much) the second method does not get
you as much up front but continually delivers revenue over a longer
period of time.
OSX has come out with how many versions over the past 10 years?
MS has had only three. XP, Vista and later this year Win 7.
XP has had 3 SP and Vista has had 1. Windows did not charge for any
of the updates or service packs over the years.
If a person had purchased XP ,Vista (Home premium) and Win 7. They
might have spent as much money on OS as a person buying all the
different versions of OSX*.* over the same time period.
What I said still holds true. Apples revenue stream is geared more
toward hardware selling than software while MS's is geared the exact opposite.
That does not make one better or more right it is just the simple truth.
It does not matter for whatever reason you market a new OS (call it
an upgrade call it a make over it does not matter) you want to make
money on it.
I would like to see Win 7 marketed just over the $100 mark to get it
out there and into as many hands as it could possibly get into. No
matter what type of authentication service you use someone will crack
it. So market the crap out of it, price it at the sweet spot and
sell the hell out of it.
By the way if Apple is not a hardware company then tell me why you
cannot simply buy their software and install on the PC of your
choice? By making the OS dependent on a special hardware
configuration, you automatically make it dependent on your
hardware. (I mean without special configuration programs and having
to go through all sorts of extreme actions to simply install it.)
Stewart
At 05:34 PM 6/8/2009, you wrote:
On Jun 8, 2009, at 5:06 PM, Rev. Stewart Marshall wrote:
Apple makes money on two different components. Hardware and Software.
They sell their OS for a smaller amount as they make more money (I
have never seen a comparison but I bet it is provable) on their
hardware. (I was told by an insider that Apple does not loose
money on the Iphone, it is ATT that looses the money) Yes they
make money at Itunes and the App store, but that is mostly selling
a service.
Therefore they can sell upgrades for a smaller amount.
Totally bogus. Selling an OS upgrade that runs much faster than the
previous OS does not generate hardware sales.
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Rev. Stewart A. Marshall
mailto:popoz...@earthlink.net
Prince of Peace www.princeofpeaceozark.org
Ozark, AL SL 82
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