TEDx is indeed a good model to learn from, thank you for reminding me
about this, Dave! :)

在 2011年2月2日 上午12:03,David Troy <[email protected]> 写道:
> Liu Yan,
>
> Just throwing this out there but maybe one way to do it is to encourage 
> copying and request some conditions from those who do copy.
>
> One example is TED: they have given away their brand but ask that folks 
> follow the rules for TEDx events in exchange. Maybe you could do something 
> similar? Offer some design guidelines and branding but ask that folks follow 
> a few simple rules.
>
> I don't know how Chinese culture would respond to something like this, but 
> given that you're working in a pretty new design domain likely to be explored 
> by other forward-thinking individuals like yourself, it seems to me that has 
> the best shot at success.
>
> Certainly it seems to me the best thing would be to reach out in a spirit of 
> cooperation as early as possible, and if you've got any reason to go to 
> Beijing, meet them face to face to discuss.
>
> Best,
> Dave
>
>
> On Feb 1, 2011, at 10:56 AM, Liu Yan wrote:
>
>> Alex, thank you for your suggestion. We are aware of the core
>> competency of the business we are in and we are confident that is
>> something that cannot be copied easily.
>>
>> I think my message isn't clearly understood. We are not worried about
>> the copycats, nor feel any threat, actually the clone has copied the
>> content we had last year, our strategy is pretty much altered right
>> now. Instead, I am happy someone is taking the initiative to start the
>> second coworking in China and become our first follower. I am sure
>> there will be more followers like him in the coming year, who will
>> appreciate the concept of coworking and join/support the coworking
>> community.
>>
>> The question really is, how do we regulate the level of copying and
>> turn it into an open learning to make everyone benefit from making the
>> coworking pie bigger, together?
>>
>>
>>
>> 在 2011年2月1日 下午11:37,Alex Hillman <[email protected]> 写道:
>>> Whatever makes you comfortable.
>>> It's my understanding that cloning is a fairly common element of Asian
>>> culture (Dave Troy can speak to this much better than I can) so the best
>>> thing you can do is draw boundaries for what elements of the "clone" are
>>> acceptable to your level of comfort. That's really all you can or should
>>> worry about defending.
>>> Outside of your brand and your language being lifted, consider that copycats
>>> are almost always less effective than their original. Take this as an
>>> opportunity to introspect and figure out what makes your community special -
>>> and focus on lifting that above. At that point, you can rebrand or re-design
>>> all you want.
>>> Focus on what they can't copy, if you find that you can't stop them from
>>> copying.
>>> -Alex
>>>
>>> /ah
>>> indyhall.org
>>> coworking in philadelphia
>>>
>>>
>>> 2011/2/1 Liu Yan <[email protected]>
>>>>
>>>> Coworking isn't a big money-making business.  I believe the person who
>>>> started the coworking in Beijing has no intention to make quick money
>>>> and huge profit. So it really doesn't make any sense to consult a
>>>> lawyer to sue him. To be honest, we can't even afford it.
>>>>
>>>> I believe there is a dialogue needed between us and the clone. We want
>>>> to let him know that we don't hate our competition and we want to find
>>>> a way to collaborate if we share values in common. However, it is
>>>> necessary to have a few guidelines in mind for people like him who
>>>> sees the value in our model and content and want to use it. So my
>>>> questions really are: what should be those guidelines?
>>>>
>>>> Thank you in advance!
>>>>
>>>>
>>>> 在 2011年2月1日 下午9:05,Michael <[email protected]> 写道:
>>>>> If you have made your "model and content on the website is at this
>>>>> moment pretty much open sourced and licensed under Creative Commons"
>>>>> then i am pretty sure they can't legally copyright it right? This may
>>>>> be the wrong place to be asking though because copyright in China is
>>>>> definitely different to the rest of the world! Why not consult a
>>>>> lawyer, otherwise just don't worry about it.
>>>>>
>>>>> On Feb 1, 7:08 pm, Liu Yan <[email protected]> wrote:
>>>>>>>> Hi there,
>>>>>>
>>>>>>>> Recently we found out that someone in Beijing has used the text of
>>>>>>>> our website both in Chinese and English, design and slogan literally 
>>>>>>>> word
>>>>>>>> for word in his website. We are happy that there is another(second)
>>>>>>>> coworking space being established in China and they like our model. 
>>>>>>>> But at
>>>>>>>> the same time, we think it should be a way to regulate this kind of
>>>>>>>> "sharing".
>>>>>>
>>>>>>>> For example, Our model and content on the website is at this moment
>>>>>>>> pretty much open sourced and licensed under Creative Commons, but the 
>>>>>>>> people
>>>>>>>> who copied and pasted our content put everything under their own 
>>>>>>>> copyright.
>>>>>>>> Meanwhile, we are worried that this kind of clone or look-alike effect 
>>>>>>>> might
>>>>>>>> put our branding and reputation under risk.
>>>>>>
>>>>>>>> Any idea how to cope with this?
>>>>>>
>>>>>>>> Liu Yan 刘妍
>>>>>>>> CEO/Co-founder
>>>>>>>> Xindanwei 新单位
>>>>>>>> (+86) 021 3428 0783
>>>>>>>> (+86) 135 2429 5509
>>>>>>>> 50 Yongjia Rd, Shanghai,CHINA
>>>>>>>> 中国上海徐汇区永嘉路50号
>>>>>>>> http://xindanwei.com
>>>>>>>> https://gist.com/theliuyan
>>>>>
>>>>> --
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>>>>> To post to this group, send email to [email protected].
>>>>> To unsubscribe from this group, send email to
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>>>>> http://groups.google.com/group/coworking?hl=en.
>>>>>
>>>>>
>>>>
>>>>
>>>>
>>>> --
>>>> Liu Yan 刘妍
>>>> CEO/Co-founder
>>>> Xindanwei 新单位
>>>> (+86) 021 3428 0783
>>>> 50 Yongjia Rd, Shanghai,CHINA
>>>> 中国上海徐汇区永嘉路50号
>>>> http://xindanwei.com
>>>> https://gist.com/theliuyan
>>>>
>>>> --
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>>>>
>>>
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>>>
>>
>>
>>
>> --
>> Liu Yan 刘妍
>> CEO/Co-founder
>> Xindanwei 新单位
>> (+86) 021 3428 0783
>> 50 Yongjia Rd, Shanghai,CHINA
>> 中国上海徐汇区永嘉路50号
>> http://xindanwei.com
>> https://gist.com/theliuyan
>>
>> --
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>>
>
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>
>



-- 
Liu Yan 刘妍
CEO/Co-founder
Xindanwei 新单位
(+86) 021 3428 0783
50 Yongjia Rd, Shanghai,CHINA
中国上海徐汇区永嘉路50号
http://xindanwei.com
https://gist.com/theliuyan

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