Because coworking as most people implement it looks like shared office
space.  It looks like a real estate proposition in which no city in their
right mind really wants to back.  Starting with that model can be more of a
turn off.  Again this is a discussion, much larger than via email imho.  If
you are at sxsw I would love to discuss or when in LA next.

--
Derek Neighbors
Gangplank

On Thu, Mar 3, 2011 at 10:06 PM, Jerome Chang <[email protected]>wrote:

> Can you elaborate how creating a space first could hurt you?
>
>
> Jerome
> ______________
> BLANKSPACES
> "work FOR yourself, not BY yourself"
>
> www.blankspaces.com
> 5405 Wilshire Blvd (2 blocks west of La Brea)
> Los Angeles, CA 90036
>
> 1450 2nd Street (@ Broadway)
> Santa Monica, CA 90401
>
> 323.330.9505 (office)
>
> On Mar 3, 2011, at 3:21 PM, Derek Neighbors wrote:
>
> Jonathan,
>
> It seems you are focused on the wrong things if you want to engage with
> Economic Development professionals.  I will be at the coworking unconference
> in Austin and would be willing to talk with people about this.  Gangplank
> has significant partnership with it's city and in process of launching
> additional sites as partners with other cities.  Alex/Jerome I think your
> assertions are on the right track, but I can promise that you don't have to
> create a traditional coworking space in order to get the attention of the ED
> in your city.  In fact, doing so probably hurts you more than it helps you.
>
> --
> Derek Neighbors
> Gangplank
>
>
> On Thu, Mar 3, 2011 at 2:10 PM, Jerome Chang <[email protected]>wrote:
>
>> Look everyone. I know that some of you are very ambitious and creative to
>> convince, say, an EDC to invest in coworking.  But to provide industry-wide
>> metrics for traditional-minded views is tough when this "industry" has just
>> begun.  Besides, the data is going to be all over the place.  There hasn't
>> been any "formula" for ramp-up, square footage effectiveness, composition of
>> memberships (full-time vs. part-time, etc.)...Every facility is going to be
>> different, and even if similar, probably hasn't been around long enough to
>> provide any meaningful metric.
>>
>> The only way to get meaningful metrics is for some academic grant or some
>> philanthropic benefactor to finance the resources to gather such fragmented
>> and very early data.
>>
>> So like Alex has recommended many times over, just focus on your facility,
>> your community and use your common sense to adjust as req'd.
>>
>>
>> Jerome
>>  ______________
>> BLANKSPACES
>> "work FOR yourself, not BY yourself"
>>
>> www.blankspaces.com
>> 5405 Wilshire Blvd (2 blocks west of La Brea)
>> Los Angeles, CA 90036
>>
>> 1450 2nd Street (@ Broadway)
>> Santa Monica, CA 90401
>>
>> 323.330.9505 (office)
>>
>> On Mar 3, 2011, at 12:32 PM, Alex Hillman wrote:
>>
>> But to answer your question - To what end?  To the end of getting funding,
>>> tax breaks, etc from cities to promote the growth of coworking.
>>
>>
>> Maybe it's just a philosophical difference but we've intentionally gone
>> the OTHER direction, building things in a way that doesn't require or need
>> the city for growth. In fact, most of our interactions with the city (and
>> they're happening regularly) involve a conversation that goes something
>> like, "We love what you guys are doing, and more importantly, that you're
>> not doing it with your hand out." To us, NOT needing them is just as
>> important as helping them. Needing them in order to help them isn't really
>> helping them in the long term.
>>
>> Some of the questions I've been asked:
>>
>> - How many sqft does a space need to be successful?
>>
>> - How quickly does membership typically grow?
>>
>> - How many members can be supported per sqft?
>>
>> - How many "jobs" and "businesses" are generally created and over
>>> what period of time?
>>
>>
>> I get these too. 3-5 times a week. Just because they ask a question
>> doesn't mean answering that question is the right answer.
>>
>> http://dangerouslyawesome.com/2010/11/where-jobs-come-from/
>>
>> Giving them answers that satiate them is nice and all, but there's SO much
>> more value in pushing them to rethink the questions they're asking. When
>> folks from these organizations (private or public sector) want to understand
>> coworking better, I give them the same answer that I give members interested
>> in coworking: *just show up.*
>>
>> -Alex
>>
>> /ah
>> indyhall.org
>> coworking in philadelphia
>>
>>
>> On Thu, Mar 3, 2011 at 3:04 PM, Jonathan Yankovich <
>> [email protected]> wrote:
>>
>>>
>>> > Jonathan said:
>>> > > for local/regional/state/national groups interested in coworking, to
>>> support
>>> > > the cause and show people the real value using numbers as opposed to
>>> the
>>> > > more ephemeral attributes that we're talking about here.
>>>
>>> Alex said:
>>>
>>> > To what end? *Sounds* great but most governments and coworking space
>>> > owners/operators/founders won't have a clue what to do with these
>>> "metrics"
>>> > other than throw them at the EDCs and, well, I've already written about
>>> > that:
>>> http://dangerouslyawesome.com/2010/12/on-economic-development-centers-and-coworking/
>>>
>>> I think its more about communicating the value of this new model to
>>> the people who hold the purse strings in communities when it comes
>>> to.  In Madison, our city economic development champion "gets"
>>> coworking and sees it as the future, but recognizes that few of the
>>> people who are generally involved with economic development decisions
>>> and about how to spend government money really understand it the way
>>> we do.
>>>
>>> Some of the questions I've been asked:
>>>
>>> - How many sqft does a space need to be successful?
>>> - How quickly does membership typically grow?
>>> - How many members can be supported per sqft?
>>> - How many "jobs" and "businesses" are generally created and over what
>>> period of time?
>>>
>>> Answering these kinds of questions will give "EDC's" information that
>>> they can understand in the context they're used to.  These folks are
>>> used to things like business plan contests (not coworking),
>>> "incubators" (not coworking), and tax subsidies for small businesses
>>> (not coworking).  If we want them to understand the value of
>>> coworking, we have to present information about it in a way that they
>>> can "get".  I was hoping that by gathering metrics we could do this,
>>> but based on feedback from many people on this list, it sounds like a
>>> problem that we perhaps shouldn't even try to solve ... for now.
>>>
>>> But to answer your question - To what end?  To the end of getting
>>> funding, tax breaks, etc from cities to promote the growth of
>>> coworking.
>>>
>>> _jonathan yankovich
>>>
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