I too have the same difficulty. My coworking community is located in Camp Hill, PA. It is a suburbia town next to our state capitol. I have found that people find the concept interesting and while some understand the concept most do not. I have tried explaining it in different ways and invite them to my community, but I have no members yet. I am excited about what it can become, but articulating the concept so they understand has been unsuccessful.
Sorry I couldn't be of any assistance to you David. Peggy Thomas Technology Group 717-525-9816 On Jan 17, 11:54 am, David Otalvaro <ad...@coworkcali.com> wrote: > I'd hate to use the term "evangelizing" because of the religious > implications, but one of the greatest barriers I have encountered is > educating people on the concepto of coworking. This has been a real > challenge to get people on board. I'm aware of the alternatives > Jelly's (We are active participants in #JELLYWEEK 2012), Events, etc. > But I am curious about how others have entered in developing markets. > > Our Coworking Space is located in Cali, Colombia and after a few false > starts we've launched in Jan2012 to coincide with #JELLYWEEK.this is > only our second Jelly Day (We've opted for a WeekLong Jelly) but have > seen since our publicity campaign (Mosty social media, and previous > contacts) that people are a bit reluctant because they are not aware > of the concept. We've also send informative campaigns, (read > powerpoint presentation via slideshare, and reference to youtube > videos). So to all coworking spaces abroad, how have you spread the > word? > > I appreciate any feedback > > David > Coworking Tequendamahttp://coworkcali.com > @coworkcali -- You received this message because you are subscribed to the Google Groups "Coworking" group. To post to this group, send email to coworking@googlegroups.com. To unsubscribe from this group, send email to coworking+unsubscr...@googlegroups.com. For more options, visit this group at http://groups.google.com/group/coworking?hl=en.