I just wanted to echo the authenticity statement. *As loudly as possible. In everything.*
-- Andy Stratton Web / Developer / Designer 443-623-6835 On Wed, Jan 18, 2012 at 9:46 AM, Alex Hillman <[email protected]>wrote: > The bottom line I think is communicating the underlying values behind >> coworking. And the way you do this and the way you relate with members of >> the space and with the community in general will gradually show the >> underlying values of your space...this will attract certain clients who >> share these values, who will in turn (in the long run) become the main >> channel to spread the word...this takes time, but its the road we have >> chosen to travel! > > > Put this on repeat. It's the most important part of the puzzle. > > a) be patient, be perseverant. this takes time. > b) be observant. if what you're saying isn't sticking, adjust. if what > you're saying IS sticking, try to figure out what parts are the stickiest, > and use them more > c) be authentic. make sure that your words match your actions, all the > time. I'm increasingly convinced that is something that everyone is > naturally tuned to, and drawn to, even if they don't know it or don't know > why. And yet, most people's actions and words don't quite line up. pay > attention to yours, and correct what you can. > > -Alex > > > > /ah > indyhall.org > coworking in philadelphia > > > On Wed, Jan 18, 2012 at 8:14 AM, Paul Iribarne <[email protected]>wrote: > >> >> Hi David. We have been around for only a few months (in Buenos Aires, >> Argentina) and learning a lot every single day (thanks to everyone in this >> group, btw, this group is an incredible resorce, and I'm happy to be >> writing some thoughts here for the first time!). Things that we have been >> learning and which have been important in our case: >> >> - selecting people who understand the concept and would be willing to >> help promote the space (may take longer, but its a stronger path; also >> offer discounts for clients when any of their referral signs up) >> - presence in local cafes, restaurants, where freelancers are working by >> themselves (flyers, agreements to offer catering services for events or >> business meetings in our meeting room) >> - presence in social media and blog with relevant content about the >> coworking field and issues related to the interests of your target market >> - google adwords >> - try networking with other spaces to have relevant press coverage, >> focusing on experiences of users rather than amenities/ facilities of each >> space >> - pricing is a delicate issue when the concept is new and a huge part of >> the value is intangible...as other threads mentioned, i wouldn´t have too >> many options, those schemes are very confusing...and I would not have any >> type of free offerings (these did not work for us). Instead, we now have >> people try the space paying the daily rate (or a number of hours they can >> use during a 30-day period) and then if they sign up for any plan, this >> payment is deducted from the first month... >> - invite coworkers to present their profiles in a blog, and share that >> content through social media... >> >> The bottom line I think is communicating the underlying values behind >> coworking. And the way you do this and the way you relate with members of >> the space and with the community in general will gradually show the >> underlying values of your space...this will attract certain clients who >> share these values, who will in turn (in the long run) become the main >> channel to spread the word...this takes time, but its the road we have >> chosen to travel! >> >> Hope this helps. >> best! >> >> Paul >> >> On Tue, Jan 17, 2012 at 1:54 PM, David Otalvaro <[email protected]>wrote: >> >>> I'd hate to use the term "evangelizing" because of the religious >>> implications, but one of the greatest barriers I have encountered is >>> educating people on the concepto of coworking. This has been a real >>> challenge to get people on board. I'm aware of the alternatives >>> Jelly's (We are active participants in #JELLYWEEK 2012), Events, etc. >>> But I am curious about how others have entered in developing markets. >>> >>> Our Coworking Space is located in Cali, Colombia and after a few false >>> starts we've launched in Jan2012 to coincide with #JELLYWEEK.this is >>> only our second Jelly Day (We've opted for a WeekLong Jelly) but have >>> seen since our publicity campaign (Mosty social media, and previous >>> contacts) that people are a bit reluctant because they are not aware >>> of the concept. We've also send informative campaigns, (read >>> powerpoint presentation via slideshare, and reference to youtube >>> videos). So to all coworking spaces abroad, how have you spread the >>> word? >>> >>> >>> I appreciate any feedback >>> >>> David >>> Coworking Tequendama >>> http://coworkcali.com >>> @coworkcali >>> >>> -- >>> You received this message because you are subscribed to the Google >>> Groups "Coworking" group. >>> To post to this group, send email to [email protected]. >>> To unsubscribe from this group, send email to >>> [email protected]. >>> For more options, visit this group at >>> http://groups.google.com/group/coworking?hl=en. >>> >>> >> >> >> -- >> tel: (5411) 5219-6658 >> skype: paul.iribarne >> [email protected] >> www.espaciocespedes.com >> >> <http://www.facebook.com/cespedescoworking> >> <http://twitter.com/espaciocespedes> >> >> >> >> -- >> You received this message because you are subscribed to the Google Groups >> "Coworking" group. >> To post to this group, send email to [email protected]. >> To unsubscribe from this group, send email to >> [email protected]. >> For more options, visit this group at >> http://groups.google.com/group/coworking?hl=en. >> > > -- > You received this message because you are subscribed to the Google Groups > "Coworking" group. > To post to this group, send email to [email protected]. > To unsubscribe from this group, send email to > [email protected]. > For more options, visit this group at > http://groups.google.com/group/coworking?hl=en. > -- You received this message because you are subscribed to the Google Groups "Coworking" group. 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