Thanks Alex! Just what I needed right now and what has been keeping me up at night these early days of community building! Please keep them coming everyone!
Fabrizio On Tuesday, April 30, 2013 4:44:43 PM UTC-4, Alex Hillman wrote: > > Hi Melissa! > > The most common techniques that people report are events that your > potential members would be interested in. These can be educational events, > social events, some combination of the two. The more engaging > & participatory the events are, the better! > > Make your goal helping people connect and bond with each other rather than > simply "get them in the space", even if it happens to be in the context of > the space. > > You can host other peoples' events, but be prepared for low direct > conversions to membership. Hosting events can be good for spreading > awareness, but very few people join after seeing the space just during an > event. > > It's a bit counterintuitive, but my favorite technique for early community > building is actually getting OUT of the space and going to get to know > people wherever they are. Contributing to the community outside of the > space has, without a doubt, been the #1 most effective funnel for new > membership over our entire 6 year history. Just this past friday I was at a > massive gala event (600+ members of the Philadelphia tech community) and > heard from countless people that they can't stop hearing about us - our > community is "notorious" for being supportive and helpful. > > That's marketing you can't pay for. :) > > There's also a mountain of great suggestions you can read by searching the > google group - or just click here: > https://groups.google.com/forum/?fromgroups#!searchin/coworking/marketing%7Csort:relevance > > Good luck! > > -Alex > > > > -- > > /ah > indyhall.org > coworking in philadelphia > > > On Tue, Apr 30, 2013 at 4:32 PM, Melissa Saubers > <[email protected]<javascript:> > > wrote: > >> I know this is different for each market I just wanted to get your ideas >> on the things that have worked for your coworking space to get people into >> the space. Thanks! >> >> Melissa >> Cowork Waldo >> Kansas City, Missouri, USA >> >> -- >> Visit this forum on the web at http://discuss.coworking.com >> --- >> You received this message because you are subscribed to the Google Groups >> "Coworking" group. >> To unsubscribe from this group and stop receiving emails from it, send an >> email to [email protected] <javascript:>. >> For more options, visit https://groups.google.com/groups/opt_out. >> >> >> > > -- Visit this forum on the web at http://discuss.coworking.com --- You received this message because you are subscribed to the Google Groups "Coworking" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. For more options, visit https://groups.google.com/groups/opt_out.
