The basics *always* work, no matter how big or mature your community is. 6 years and hundreds of members later we go "back to basics" every day.
Every time I get clever, I make more problems than I solve. -Alex On Wed, May 1, 2013 at 9:23 AM, Melissa Saubers <[email protected]> wrote: > Alex- > That was hugely helpful! We've been open for 3 months and we've had a lot > of activity the first 3 months. Going into this month my rent increases > significantly. I think that's got me in a bit of a panic. But I must return > to the basics and do what we've been doing so far. Love the idea of events, > we'll start to do more and I'll continue to get out and network.Thanks > again! > * > Melissa B. Saubers* > President, Cowork Waldo > http://www.coworkwaldo.com/ > 816-935-6031 <http://blog.sdrkc.com/> > On Tue, Apr 30, 2013 at 3:44 PM, Alex Hillman > <[email protected]>wrote: >> Hi Melissa! >> >> The most common techniques that people report are events that your >> potential members would be interested in. These can be educational events, >> social events, some combination of the two. The more engaging >> & participatory the events are, the better! >> >> Make your goal helping people connect and bond with each other rather than >> simply "get them in the space", even if it happens to be in the context of >> the space. >> >> You can host other peoples' events, but be prepared for low direct >> conversions to membership. Hosting events can be good for spreading >> awareness, but very few people join after seeing the space just during an >> event. >> >> It's a bit counterintuitive, but my favorite technique for early community >> building is actually getting OUT of the space and going to get to know >> people wherever they are. Contributing to the community outside of the >> space has, without a doubt, been the #1 most effective funnel for new >> membership over our entire 6 year history. Just this past friday I was at a >> massive gala event (600+ members of the Philadelphia tech community) and >> heard from countless people that they can't stop hearing about us - our >> community is "notorious" for being supportive and helpful. >> >> That's marketing you can't pay for. :) >> >> There's also a mountain of great suggestions you can read by searching the >> google group - or just click here: >> https://groups.google.com/forum/?fromgroups#!searchin/coworking/marketing%7Csort:relevance >> >> Good luck! >> >> -Alex >> >> >> >> -- >> >> /ah >> indyhall.org >> coworking in philadelphia >> >> >> On Tue, Apr 30, 2013 at 4:32 PM, Melissa Saubers <[email protected]>wrote: >> >>> I know this is different for each market I just wanted to get your ideas >>> on the things that have worked for your coworking space to get people into >>> the space. Thanks! >>> >>> Melissa >>> Cowork Waldo >>> Kansas City, Missouri, USA >>> >>> -- >>> Visit this forum on the web at http://discuss.coworking.com >>> --- >>> You received this message because you are subscribed to the Google Groups >>> "Coworking" group. >>> To unsubscribe from this group and stop receiving emails from it, send an >>> email to [email protected]. >>> >>> For more options, visit https://groups.google.com/groups/opt_out. >>> >>> >>> >> >> -- >> Visit this forum on the web at http://discuss.coworking.com >> --- >> You received this message because you are subscribed to a topic in the >> Google Groups "Coworking" group. >> To unsubscribe from this topic, visit >> https://groups.google.com/d/topic/coworking/GFVzFCuFWtg/unsubscribe?hl=en-US >> . >> To unsubscribe from this group and all its topics, send an email to >> [email protected]. >> For more options, visit https://groups.google.com/groups/opt_out. >> >> >> > -- > Visit this forum on the web at http://discuss.coworking.com > --- > You received this message because you are subscribed to the Google Groups > "Coworking" group. > To unsubscribe from this group and stop receiving emails from it, send an > email to [email protected]. > For more options, visit https://groups.google.com/groups/opt_out. -- Visit this forum on the web at http://discuss.coworking.com --- You received this message because you are subscribed to the Google Groups "Coworking" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. For more options, visit https://groups.google.com/groups/opt_out.
