I'm going to piggy-back on Tony's suggestion...

Every time I host a cowork Meetup at whatever coffee shop it is, I seek out 
at least 2-3 people who I can politely interrupt and talk to about why 
they're there, have they tried coworking (or even heard of it) and what 
they need from their workspace.  Then drop a card with my website.  I've 
mostly met solopreneurs, Dell remote workers, and a couple of freelancers. 
 Today, I met an entrepreneur and app developer who does enterprise work 
for Dell. He just moved from East Austin (i.e. cowork mecca) and coworked 
at Conjunctured (Austin's first space) and a few other prominent Austin 
spaces. We discussed if there was a market or enough work at homer's to 
support a cowork and his feedback was very helpful.  We've since LinkedIn 
and I'll keep him in the loop of our progress.

Now I don't do the 'lean startup' interview approach because, frankly, it's 
too time consuming. I do ask questions of my cowork social community.  For 
instance, I know that flexibility and family needs are top reasons why 
people work from home; they also hate work at home distractions and 
isolation.  I also know that they love the coffee shop vibe, want 
conference rooms and client spaces.  

NOW my biggest hurdle is asking people to pay for it.  Where's that blog 
post Tony, Alex?

Jen
@EngageCowork

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