👍 Have a remarkable day
Bernie J Mitchell 0777 204 2012 [tel:0777%20204%202012] www.berniejmitchell.com [http://berniejmitchell.com/] Sent from my mobile device *Unless we agree otherwise, this email conversation is confidential. On Wed, Dec 13, 2017 at 19:24, Hector Kolonas <[email protected]> wrote: Haha sorry there isn't enough space for the new tattoo Alex! I agree and think that there's actually two ways it could go. Either a race to the bottom as you mention (which includes getting worse deals as vendors 'divide and conquer' different communities to get distribution for even cheaper); or a kind of 'solution utility' emerges who's sole job is to make sure that deals are win-win-win for the operators, members and the vendors themselves. We're building the latter and, thanks to comments like those from Bernie & Jeannine in this thread, I think we're on the right path. :) (And Bernie, thanks for recommending us, and... from January 2018 your community now has gym savings too! Pinging you via on-site messenger with details.) On Tuesday, 12 December 2017 20:32:21 UTC, Alex Hillman wrote: 1. No. Perks-based marketing is a zero-sum game. I wish I had another forearm to tattoo this on. Well said - I'd even argue that once you're at the 100s/1000s of members, perks based marketing is a race to the bottom. --- --- --- --- --- --- The #1 mistake in community building is doing it by yourself. Better Coworkers: http://indyhall.org [http://indyhall.org/] Weekly Coworking Tips: http://coworkingweekly. com [http://coworkingweekly.com/] My Audiobook: https://theindyhallway.com/ten [https://theindyhallway.com/ten] On Tue, Dec 5, 2017 at 6:47 AM, Hector Kolonas < [email protected] [javascript:] > wrote: Thanks for the glowing recommendation of our service [http://included.co] Jeannine! I hope you all don't mind if I dive right in and answer OP's original questions based on my experience over the last 3-4 years of helping coworking communities share buying-power. 1. No. Perks-based marketing is a zero-sum game. Fighting for exclusivities will not only be pointless unless you can scale to 100s of 1000s of members; but will waste hundreds of hours of your teams time. Rather understand that every single space will need to focus on creating long-term business value to differentiate themselves in the future. 2. I believe that if done correctly, 'solutions' will become one of the coworking sectors strongest revenue sources. We have designed a thorough revenue-share model and technology for our partner coworking communities, but they know just as well as we do, that these things take time to build and should be seen as a powerful new channel that needs to be cultivated without distracting core team members and members away from their actual tasks of running their businesses. 3. If the spaces are paying for the solution, are they not then the customers? Every single one of our 250+ communities are our partners and not our customers in this sense. We'd rather work together to drive up value for members, increase revenue for the space and make coworking even more of a no-brainer. Some spaces are willing to pay for such services though, and we've instead asked them to give breakfasts to their new members with that cash :) I hope those answers are useful, and I'd be more than happy to elaborate on either of them if anyone finds that useful. Have an amazing day! On Tuesday, 5 December 2017 10:58:19 UTC, Jeannine van der Linden wrote: We do, though ours are tightly focused on what the coworkers have expressed a need for. We have for example a shipping account with FedEx/DHL/GLS for the space, which a number of our members use to send their products. This is then invoiced through to each. We have a couple of these kinds of shared accounts for business inteligence, that kind of stuff that can be used by multiple companies on a shared basis. It is not really that different from a shared desk. We arrive at these by the extremely scientific method of regularly bringing the subject up every sevral months and then going lookng when enough coworkers chime in that they would like that also. :-) We have another class of perks which are offered by the coworkers to the cowowrkers. These are mostly B2B but also include yoga lessons and Mindfulness and coaching. For third party perks though, we use included.co [http://included.co] . They have a lot more clout and reach than we have, and they do a better job at it than we ever did. On Tuesday, November 21, 2017 at 6:25:01 PM UTC+1, [email protected] wrote: This question boils down to a few key insights I'm trying to take away: 1. Is this an effective marketing tactic to both reduce member attrition and increase marketability/differentiation? 2. Do members use these perks enough that any referral fees might be a substantial second/third rev stream? 3. Is it worth it to pay for a service that provides a pre-negotiated group of business and lifestyle perks? Cheers! -- You received this message because you are subscribed to the Google Groups "Coworking" group. To unsubscribe from this group and stop receiving emails from it, send an email to coworking+...@ googlegroups.com [javascript:] . For more options, visit https://groups.google.com/d/ optout [https://groups.google.com/d/optout] . -- You received this message because you are subscribed to the Google Groups "Coworking" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected] [[email protected]] . For more options, visit https://groups.google.com/d/optout [https://groups.google.com/d/optout] . -- You received this message because you are subscribed to the Google Groups "Coworking" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. For more options, visit https://groups.google.com/d/optout.
