Hey Kevin, Congrats on the launch of your space and it's good to hear that you are starting to fill up.
You are not in an unusual situation. Offices are often the easiest to sell because you are often stealing market share vs. creating a new marketing (hot desking). Plus, people have tangible need to move into an office because they hired someone and can no longer work out of the home or have a small team and it's more desirable. Hot desking options take time. It's good you have two people. You'll slowly grow this number. The offices being filled mean people are probably coming in each day. The goal is to get them to not use just their office but to work in the shared space. This provides energy and activity to the shared space so when you tour people they see and feel the energy versus an empty space. I like to call this the *'dorm culture'* vs the *'apartment culture* '. In dorms people often leave their doors open allowing music, TV sounds, and conversations to overflow into hallways and shared space. This also creates a culture of openness allowing people to feel more comfortable poking their head in or inviting them out to lunch. In apartment buildings people leave their doors closed creating isolation and quiet buildings. This leads people to not getting to know their neighbors and uncomfortable encounters. You need to create dorm culture to increase the hot desking memberships. When you tour people or they walk by they'll see or hear activity. This gives people the nugget of the idea that is being created before it's a hustling and bustling place. People will join that need to get out of the house based on the vision. Once you have just three or more people using the shared space you'll have momentum in getting people to see the intangible benefits. Also, get the word out about coworking. If you are one of the first ones in a community then you need to just do something to build awareness. This could be events, advertising, partnerships, and PR. -- You received this message because you are subscribed to the Google Groups "Coworking" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. For more options, visit https://groups.google.com/d/optout.
