6 months update: The podcastings studio is just now starting to get traction.The studio only had one or two uses a month, charging $15 an hour, for the first three months. Now it's starting to pick up to about 5 to 7 reservations a month. Overall, it has been a poor investment from a P & L standpoint but has been a neat community builder and a differentiation when being compared to other coworking spaces. I find adding amenities that help people to create something is one that gets people excited and talking the most. People like it when you add a keg or a video game system or a picnic table BUT they love it when you give them tools that they usually don't have access to.
The podcasting studio is like most amenities that drive people to create. It inspires people to the point that they think they will use it but they don't use it in practice (this is still valuable). Other love it and are the few heavy users. Others just don't care. Over time I believe the podcasting studio will make up enough money directly to match the revenue of it as an office space. It will drive indirect revenue by attracting new members or keeping them from leaving. Starting in November I'm adding a new $100 a month plan for podcasters in Denver that will give them 10 hours a month of time. I want to really drive non-coworking members to join our community by creating. I think it will encourage our once-every-two-weekers to think about upgrading. Plus it will simplify the pricing structure to encourage more heavy users to come. Unexpected other benefit - people love taking their photo in the studio. It's our most popular spot for people to take photos and share on social media. -- You received this message because you are subscribed to the Google Groups "Coworking" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. For more options, visit https://groups.google.com/d/optout.
