The coworking community is only about a quarter of the users. It's mostly outsides that are taking advantage of it. The studio is available to members as an amenity with 3 to 5 hours available to each person for free. Out of a community of 80 people there are only 2 people using it on a regular basis from the community. Podcasting is a niche service so this is expected.
The heavy use of outsiders means it's a good marketing tool for the space as well. Gaining more visibility from outsiders was an objective of the podcasting studio and I think it's starting to serve it's purpose. 9 month update: The studio is really starting to gain traction now. It's now bringing in more revenue than it did when it was an office. I want it to bring in 150% of revenue than it did when it was an office and it's on track to do that in a month. I'm now building a large window into the studio so people can see into it. This has three main purposes; 1) More easily tell if people are using it so people aren't interrupted if they are recording and people open up the door. 2) It makes the space more visually appealing from outside the studio. 3) It helps build on the story of Creative Density as we give tours of the space that reinforces we are a place for creators. I found that creating a story of your space that goes beyond just saying amenities while giving tours is way more effective on building your brand but also getting people to share why they are touring your space in a more passionate way than 'I'm just looking to get out of the house.' -- You received this message because you are subscribed to the Google Groups "Coworking" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. For more options, visit https://groups.google.com/d/optout.
