I saw a recent television news magazine piece about spam, where a businessperson described it as theThat's my line of thought on the issue.
"crack cocaine of marketing"; certain desperate/foolish people know it's bad, but they just can't
resist the temptation.
The idea of sending 10,000,000 E-mails for $500 or so, getting a .1% response rate for a $5 product bringing in $50K is very appealing to that $5/hour McDonalds worker (you know, the one that lost $5 photocopying all those chain letters a few years ago -- of course he didn't lost the whole $9, since he never sent $1 to the 4 people on the list).
If spammers really were making money, we would know about it. Some of them would brag about it. But the only people I ever hear bragging are the ones that *send* the spam. My guess is that most spammers make no money (or just enough so that they can make some spare change when they can't work overtime at McDonalds). But the suckers are told that they'll make $50K ("If you don't believe me, look at your inbox -- do you think there would be all those spams there if they weren't making money"), and just believe it must be true.
-Scott
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