How do the names get added to the list (or web-o-trust)?
By getting someone to trust them.
For example, we're asking that our customers let us know that they have set up a WOT file, and we add them to our WOT file, which a lot of people already trust.
It appears that companies say, "I'm not a spammer, trust me!" What keeps the spammers of the list?
Several things.
First is the limitations -- for example, if you trust us (that the IPs we list and the WOT files that we list are all "good"), but have a feeling that one of our customers may somehow include a spammer's WOT file, you can use "include http://www.declude.com/web-o-trust.txt 2", which will trust us (1) and our customers (2). But it will not trust IPs that our customers trust.
Second is "omit". If we find that somehow a spammer gets a WOT file that our WOT file trusts, we can omit it ("omit http://www.spammer_domain.com/web-o-trust.txt ).
But, it would be a real hassle for a spammer to do this -- they typically have lots of compromised servers that they would need to list, and would need to find someone to trust them. Even if they find someone to trust them, they won't have any idea how many people are whitelisting them (since many people will use the limits). Then, once they are caught, they will quickly be removed.
Of course, only time will tell how effective it really turns out to be. I think it has a lot of promise.
-Scott
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