> The first thing I would do is check to see if your Internet provider has a
> TOS that prohibits spamming (which is very likely).  If so, you may want
> to
> pass that information on to the marketing department.  If they know that
> their actions could risk the company losing Internet access even
> temporarily, they will likely think twice about it.

Understood...but what they want to do is not what I would classify as spam
if it's done correctly.  Gathering email addresses from people who opt-in to
receive special offers or news and sending out those special offers to only
those people wouldn't be spam.  My question was really how do I explain what
the technical aspects of running a legit email marketing campaign involve
and perhaps helping me compile a list of those technical aspects so I don't
accidentally leave any out.  

Have no fear...if I can't make them understand the difference between a
legit email campaign and SPAM they won't be doing it at all. :)

- Andy 



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