...I have numerous clients that report the problems of their client e-mails failing spam tests. They ask me why their clients fail -and what they can suggest to avoid failing some of the filters.
Is there any advise to give to legit e-mailers to help out in reducing their chances of getting caught in the spam filters?
It all depends on what spam tests they are failing. For example, if they are failing SPAMCOP, people reported them as sending spam. If they are failing the BADHEADERS test, then their mail client is not RFC-compliant. So the first step is to check the X-Spam-Tests-Failed: header to see which spam tests the E-mail failed, and work from there.
-Scott
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