Hi Paul,
Unfortunately, I am not in a position to authoratively
answer your questions. Borland as far as I know has no plans to host Delphi on
Eclipse (JBuilder is going that way though), the comment about the credit cards
is that DevCo has to get back to being value for the developer - the one who
buys, not the big company with the CTO/CIO who issues the big purchase orders.
Are there going to be any more updates for D2005? Not that
I am aware of. Do I know that DevCo are hiring more R&D staff? Yes -
they are committed to significantly expanding the R&D team. The comment
about "Borland can't make money out of the IDE business" is rubbish - it can't
make money out of the Java IDE business with its current strategy but that
comment has ABSOLUTELY nothing to do with the Delphi business - or InterBase
business for that matter.
There is a really different attitude in the DevCo side of
the business that I am now on. Really, really different. It is so pro-Developer,
pro-Quality, pro-getting out there that it is quite astounding.
About your inability to receive our special offers, there
isn't much I can do about that at the moment either. I do hope to be able to
sort out all of these issues in the short term. But there is some internal
structural changes going on at Borland. Also be aware that if you have an
anti-Spam filter, or you have had one in the past you may no longer get emails
from us.
If you want to talk about this offline, and off-email then
call me and I'd be happy to chew the fat as it were :-)
I am planning a Delphi User Group meeting for next month, I
want it to focus on "news/roadmap" and some valuable stuff. I would like to
focus an evening around win32, .net and a show case - so everyone gets
value.
Richard
---
Richard Vowles, Solutions Architect,
Borland New Zealand
phone: +64-9-9184573
cell: +64-21-467747
Thanks Richard,
I think that folks might like to see the
warning in another article on the same site you point us to Richard. Entitled
"Borland gambles without developers
" (http://www.regdeveloper.co.uk/2006/02/09/borland_exits_ide_market/) it
is a chilling insight into what is happening at a deep level, and there is
little in the new article to make me feel any happier than thinking that Borland
(and who ever developes the IDE) wants to have its cake and eat the crumbs
( us) as well.
"There is a model with the likes of Red Hat making money from support and
added services. Borland is a global company and the IDE business will be
global," Brown said. "It will be a matter of how can we get more of the IDE
products into developers hands for good money, and [being] less hung up on licensing
model," Brown said. "When we spin off the IDE business we
will be a big startup."
"Another challenge is who will buy Borland's tools. One reason Borland
moved into ALM and upped its pitch was to target executives and IT directors
who - unlike developers - hold the keys to the large purchasing decisions. It
seems Borland's IDE business will try to shift pricing to suit the budgets of
developers, whose spending runs to several thousand
dollars and can be put through on a credit card. "We won't be speaking
to CTOs except in rare instances," Brown said.
"Borland is evaluating subscriptions,
but Brown noted
there is unlikely to be a change in the short term to the current
licensing-base approach . The IDE business also expects to
use web-based marketing to reach
developers."
So they are going to do
more with less? and keep more people happy? What is this talk of paid services
- make us cash cows "developers,
whose spending runs to several thousand dollars and can be put through on a
credit card" instead of properly
resourcing us initially with decent help files and stuff (as
happened D2005 forward?)
"Support" on things that aren't
properly explained or made to work properly in the first place, now to be
charged to our 'several thousand dollar ' credit
cards?
For the first time ever I would have to
ask, will the IDE development company be giving me value for money, now that the
traditional corporate culture of Borland, service, reliability, character, and
longterm commitment, all good traits, are not guranteed in a new entity
that is already simply evaluating the limit on my credit card? And thow to pull
more out from us?
Did someone else mention Lazarus, Mono and
so on today . . . . ?
Does there need to be careful thoiught into
whether getting money into Lazarus, or like, would pay better dividends long
term than just becoming cash cows to soneone elses share holders?
I still don't have a D2005 that works properly
. . . any more free
fixes for that in the pipeline?
As far as the new web
marketing satrategy goes, I never got advised of the discounted offers on
the D2006. Yet I ticked every box ever put in front of me to request such
notifications.
"Brown is placing his faith in the concept of "smaller means more
efficient." He believes a smaller organization, independent of the large
Borland machine, will have more resources to develop features and functions
instead of just "writing infrastructure." Brown estimates that two thirds of resources for JBuilder went into building
infrastructure and just one third into features.
Can you have features with out being supported by a
decent infrstructure?
What is meant here? reliance ion the IBM Eclipse and
conmnected projects?
- or gold from lead via our
credit cards?
Paul A Norman
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