On 2019-10-02 02:39, Paul Walsh wrote:
According to Ellis, the goal for a customer survey is to get feedback from people who had
recently experienced "real usage" of the product. The key question in the
survey for these people according to Ellis, is:
"How would you feel if you could no longer rely on MetaCert's green shield?
No, the question he would be asking is:
"How would you feel if you could no longer use MetaCert's EV certificates?"
Which is something totally different. It's very important to get the
question right.
Kurt
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