Dear Alex,
My reading of the event policy is that any event within 6 weeks of
community over code in the same geographical area is considered in
conflict and not allowed.
I can see how the current wording might have lead you to a different
conclusion. I'll see if I can reword it to make it clearer.
I am not able to grant exceptions to the policy but you can appeal to
the CoC planners for an exception. You can reach them on:
[email protected] (cc'd)
Mark
On 28/04/2026 22:55, Alexander Walden via trademarks wrote:
Dear Fluss community, dear Apache Trademarks team, dear JB and Jark,
We would like to request approval for the use of Apache® and Apache
Fluss™ marks in connection with *Fluss Forward*, a one-and-a-half-day
community event organised by Ververica GmbH and positioned as the
official pre-event to Big Data LDN 2026. Below is the information
requested under the Third Party Event Branding Policy, with appropriate
adjustments for the project's incubating status.
*Topic focus* Apache Fluss (incubating) and the streaming storage layer
for real-time analytics: architecture and design, integration with
Apache Flink and the wider streaming ecosystem, production deployment
patterns, and early adopter case studies. Reference site for the project
is https://fluss.apache.org/ <https://fluss.apache.org/>.
*Organiser* Ververica GmbH, Munich. Single-venue event in London.
*Dates and venue*
* Tuesday 22 September 2026: full conference day
* Wednesday 23 September 2026: half-day of hands-on labs and Apache
Fluss trainings (morning)
The event is positioned as the *official pre-event to Big Data LDN
2026* (a third-party commercial conference running 23 to 24 September
2026 in London). Big Data LDN is not an Apache event; the adjacency is
intended to give Fluss Forward attendees an easy onward path into the
wider data-platform community without creating any branding overlap.
*Expected attendees* ≤200, capped. The event sits well under the 250
threshold defined in the policy, and we are not aware of any conflicting
Apache or Foundation Event in the same window.
*Format and rationale* A focused, single-stop event close to a major
data-industry gathering is intended to:
* Concentrate Fluss-specific technical content for an audience that is
already travelling for adjacent events
* Give early adopters, contributors, and prospective committers a low-
friction venue to meet
* Provide hands-on labs and trainings on Day 1.5, accessible to
attendees who would not otherwise allocate dedicated travel for an
incubating-project event
* Support the podling's community growth, which we understand is a
primary goal during incubation
*(P)PMC and mentor involvement to date and going forward* We are sending
this request to [email protected] <mailto:[email protected]> so
the PPMC can record consensus through its usual process, with JB Onofre
and Jark Wu cc'd directly. We commit to:
* Engaging the Fluss PPMC early on programme direction and content
standards
* Inviting PPMC representatives and/or Incubator PMC mentors onto the
Selection Committee, with representation from at least two different
employers per the policy
* Reserving speaking slots and contributor-track time for PPMC
members, IPMC mentors, and committers
* Ensuring any release, roadmap, or governance discussion on stage is
aligned with how the podling itself communicates these topics
*Marks requested*
* Apache® (word mark)
* Apache Fluss™ (word mark, in its incubating form)
* Apache Fluss logo, for use in referring to the project (not in event
primary branding), per the Use of logos and graphics section
Event primary branding will be "Fluss Forward” (domain: fluss-
forward.org) All references to the project will use the full name
"Apache Fluss" on first and most prominent mention, will include the
*standard incubator disclaimer* ("Apache Fluss is an effort undergoing
incubation at the Apache Software Foundation..."), and will link to
https://fluss.apache.org/ <https://fluss.apache.org/>. The standard ASF
trademark attribution block will appear on every event page.
*ASF as Community Partner and events calendar listing* We propose
listing *The Apache Software Foundation as a Community Partner* on the
event website, with ASF logo, descriptive blurb, and link back to
https://www.apache.org/ <https://www.apache.org/>. We will defer to ASF
or project representatives on the exact text, logo asset and placement.
We would also like to invite the ASF to *list the event on https://
events.apache.org/ <https://events.apache.org/>* once approved, and will
provide the calendar entry in whatever format is most convenient.
*Event selection process*
* An open *Call for Papers* will run for the conference day, with
selection based on technical merit
* The Selection Committee will include PPMC representatives from
Apache Fluss and/or IPMC mentors, drawn from at least two different
organisations
* Special attention will be given to ensuring *open educational
content directly applicable to Apache Fluss* is present in the
programme, not solely vendor content or content about third-party
products built on Fluss
*For-profit / non-profit* The event is run on a commercial basis by
Ververica GmbH (ticketed, with sponsorships). In line with our wider
2026 community programme, ticket prices will be set at roughly *USD 100
to 200 equivalent in local currency*, well below typical industry
pricing, to make attendance accessible to students, individual
contributors, and practitioners from organisations that would not fund a
flagship-event ticket.
*Anti-harassment policy* We will adopt the ASF Anti-Harassment Policy in
full and link to it from the event site.
*Next steps* We would welcome an early indication from the PPMC and from
Trademarks so we can announce the event and open the CFP, and we are of
course happy to adjust any of the above to fit ASF and Incubator
requirements.
Many thanks for your time.
Best regards, Alex
Alexander Walden
CEO
[email protected]
+49 171 9253360
www.ververica.com <https://www.ververica.com>
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