Dear Fluss community, dear Apache Trademarks team, dear JB and Jark,
We would like to request approval for the use of Apache® and Apache
Fluss™ marks in connection with *Fluss Forward*, a one-and-a-half-day
community event organised by Ververica GmbH and positioned as the
official pre-event to Big Data LDN 2026. Below is the information
requested under the Third Party Event Branding Policy, with
appropriate adjustments for the project's incubating status.
*Topic focus* Apache Fluss (incubating) and the streaming storage
layer for real-time analytics: architecture and design, integration
with Apache Flink and the wider streaming ecosystem, production
deployment patterns, and early adopter case studies. Reference site
for the project is https://www.google.com/url?q=https://
fluss.apache.org/&source=gmail-
imap&ust=1778173685000000&usg=AOvVaw0wsITK7tgK7bjSQu0l0bW2 <https://
www.google.com/url?q=https://fluss.apache.org/&source=gmail-
imap&ust=1778173685000000&usg=AOvVaw0wsITK7tgK7bjSQu0l0bW2>.
*Organiser* Ververica GmbH, Munich. Single-venue event in London.
*Dates and venue*
* Tuesday 22 September 2026: full conference day
* Wednesday 23 September 2026: half-day of hands-on labs and Apache
Fluss trainings (morning)
The event is positioned as the *official pre-event to Big Data LDN
2026* (a third-party commercial conference running 23 to 24 September
2026 in London). Big Data LDN is not an Apache event; the adjacency
is intended to give Fluss Forward attendees an easy onward path into
the wider data-platform community without creating any branding overlap.
*Expected attendees* ≤200, capped. The event sits well under the 250
threshold defined in the policy, and we are not aware of any
conflicting Apache or Foundation Event in the same window.
*Format and rationale* A focused, single-stop event close to a major
data-industry gathering is intended to:
* Concentrate Fluss-specific technical content for an audience that is
already travelling for adjacent events
* Give early adopters, contributors, and prospective committers a low-
friction venue to meet
* Provide hands-on labs and trainings on Day 1.5, accessible to
attendees who would not otherwise allocate dedicated travel for an
incubating-project event
* Support the podling's community growth, which we understand is a
primary goal during incubation
*(P)PMC and mentor involvement to date and going forward* We are
sending this request to [email protected]
<mailto:[email protected]> so the PPMC can record consensus
through its usual process, with JB Onofre and Jark Wu cc'd directly.
We commit to:
* Engaging the Fluss PPMC early on programme direction and content
standards
* Inviting PPMC representatives and/or Incubator PMC mentors onto the
Selection Committee, with representation from at least two different
employers per the policy
* Reserving speaking slots and contributor-track time for PPMC
members, IPMC mentors, and committers
* Ensuring any release, roadmap, or governance discussion on stage is
aligned with how the podling itself communicates these topics
*Marks requested*
* Apache® (word mark)
* Apache Fluss™ (word mark, in its incubating form)
* Apache Fluss logo, for use in referring to the project (not in event
primary branding), per the Use of logos and graphics section
Event primary branding will be "Fluss Forward” (domain: fluss-
forward.org) All references to the project will use the full name
"Apache Fluss" on first and most prominent mention, will include the
*standard incubator disclaimer* ("Apache Fluss is an effort
undergoing incubation at the Apache Software Foundation..."), and
will link to https://www.google.com/url?q=https://fluss.apache.org/
&source=gmail-
imap&ust=1778173685000000&usg=AOvVaw0wsITK7tgK7bjSQu0l0bW2 <https://
www.google.com/url?q=https://fluss.apache.org/&source=gmail-
imap&ust=1778173685000000&usg=AOvVaw0wsITK7tgK7bjSQu0l0bW2>. The
standard ASF trademark attribution block will appear on every event page.
*ASF as Community Partner and events calendar listing* We propose
listing *The Apache Software Foundation as a Community Partner* on
the event website, with ASF logo, descriptive blurb, and link back to
https://www.google.com/url?q=https://www.apache.org/&source=gmail-
imap&ust=1778173685000000&usg=AOvVaw3KaUbEbKDQ5yyu8j25mXoK <https://
www.google.com/url?q=https://www.apache.org/&source=gmail-
imap&ust=1778173685000000&usg=AOvVaw3KaUbEbKDQ5yyu8j25mXoK>. We will
defer to ASF or project representatives on the exact text, logo asset
and placement.
We would also like to invite the ASF to *list the event on https://
events.apache.org/ <https://www.google.com/url?q=https://
events.apache.org/&source=gmail-
imap&ust=1778173685000000&usg=AOvVaw04QgzUL_FC1ecrSrToyVV1>* once
approved, and will provide the calendar entry in whatever format is
most convenient.
*Event selection process*
* An open *Call for Papers* will run for the conference day, with
selection based on technical merit
* The Selection Committee will include PPMC representatives from
Apache Fluss and/or IPMC mentors, drawn from at least two different
organisations
* Special attention will be given to ensuring *open educational
content directly applicable to Apache Fluss* is present in the
programme, not solely vendor content or content about third-party
products built on Fluss
*For-profit / non-profit* The event is run on a commercial basis by
Ververica GmbH (ticketed, with sponsorships). In line with our wider
2026 community programme, ticket prices will be set at roughly *USD
100 to 200 equivalent in local currency*, well below typical industry
pricing, to make attendance accessible to students, individual
contributors, and practitioners from organisations that would not
fund a flagship-event ticket.
*Anti-harassment policy* We will adopt the ASF Anti-Harassment Policy
in full and link to it from the event site.
*Next steps* We would welcome an early indication from the PPMC and
from Trademarks so we can announce the event and open the CFP, and we
are of course happy to adjust any of the above to fit ASF and
Incubator requirements.
Many thanks for your time.
Best regards, Alex
Alexander Walden
CEO
[email protected]
+49 171 9253360
www.ververica.com <https://www.google.com/url?q=https://
www.ververica.com&source=gmail-
imap&ust=1778173685000000&usg=AOvVaw14SCck3ifRzkkSXj-rdv1q>
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