Github user metatype commented on the issue:
I think the README could use a few clarifications:
1) You also need to run `bundle install` in the final_app dir.
2) How do we take the generated html site and merge it into the asf-site
branch so it can be hosted on geode.apache.org.
I also ran into some strange ruby errors installing libv8 / therubyracer
that required google's help.
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