Hey Ben, that otter was supposed to be a river-otter to connect to "streams". And of course, it's cute :)
On Wed, Aug 19, 2020 at 12:41 PM Philip Schmitt <philip.schm...@outlook.com> wrote: > Hi, > > I’m with Robin and Michael here. > > What this decision needs is a good design brief. > This article seems decent: > https://yourcreativejunkie.com/logo-design-brief-the-ultimate-guide-for-designers/ > > Robin is right about the usage requirements. > It goes a bit beyond resolution. How does the logo work when it’s on a > sticker on someone’s laptop? Might there be some cases, where you want to > print it in black and white? > And how would it look if you put the Kafka, ksqlDB, and Streams stickers > on a laptop? > > Of the two, I prefer the first option. > The brown on black is a bit subdued – it might not work well on a t-shirt > or a laptop sticker. Maybe that could be improved by using a bolder color, > but once it gets smaller or lower-resolution, it may not work any longer. > > > Regards, > Philip > > > P.S.: > Another article about what makes a good logo: > https://vanschneider.com/what-makes-a-good-logo > > P.P.S.: > > If I were to pick a logo for Streams, I’d choose something that fits well > with Kafka and ksqlDB. > > ksqlDB has the rocket. > I can’t remember (or find) the reasoning behind the Kafka logo (aside from > representing a K). Was there something about planets orbiting the sun? Or > was it the atom? > > So I might stick with a space/sience metaphor. > Could Streams be a comet? UFO? Star? Eclipse? ... > Maybe a satellite logo for Connect. > > Space inspiration: https://thenounproject.com/term/space/ > > > > > ________________________________ > From: Robin Moffatt <ro...@confluent.io> > Sent: Wednesday, August 19, 2020 6:24 PM > To: us...@kafka.apache.org <us...@kafka.apache.org> > Cc: dev@kafka.apache.org <dev@kafka.apache.org> > Subject: Re: [VOTE] KIP-657: Add Customized Kafka Streams Logo > > I echo what Michael says here. > > Another consideration is that logos are often shrunk (when used on slides) > and need to work at lower resolution (think: printing swag, stitching > socks, etc) and so whatever logo we come up with needs to not be too fiddly > in the level of detail - something that I think both the current proposed > options will fall foul of IMHO. > > > On Wed, 19 Aug 2020 at 15:33, Michael Noll <mich...@confluent.io> wrote: > > > Hi all! > > > > Great to see we are in the process of creating a cool logo for Kafka > > Streams. First, I apologize for sharing feedback so late -- I just > learned > > about it today. :-) > > > > Here's my *personal, subjective* opinion on the currently two logo > > candidates for Kafka Streams. > > > > TL;DR: Sorry, but I really don't like either of the proposed "otter" > logos. > > Let me try to explain why. > > > > - The choice to use an animal, regardless of which specific animal, > > seems random and doesn't fit Kafka. (What's the purpose? To show that > > KStreams is 'cute'?) In comparison, the O’Reilly books always have an > > animal cover, that’s their style, and it is very recognizable. Kafka > > however has its own, different style. The Kafka logo has clear, > simple > > lines to achieve an abstract and ‘techy’ look, which also alludes > > nicely to > > its architectural simplicity. Its logo is also a smart play on the > > Kafka-identifying letter “K” and alluding to it being a distributed > > system > > (the circles and links that make the K). > > - The proposed logos, however, make it appear as if KStreams is a > > third-party technology that was bolted onto Kafka. They certainly, for > > me, > > do not convey the message "Kafka Streams is an official part of Apache > > Kafka". > > - I, too, don't like the way the main Kafka logo is obscured (a > concern > > already voiced in this thread). Also, the Kafka 'logo' embedded in the > > proposed KStreams logos is not the original one. > > - None of the proposed KStreams logos visually match the Kafka logo. > > They have a totally different style, font, line art, and color scheme. > > - Execution-wise, the main Kafka logo looks great at all sizes. The > > style of the otter logos, in comparison, becomes undecipherable at > > smaller > > sizes. > > > > What I would suggest is to first agree on what the KStreams logo is > > supposed to convey to the reader. Here's my personal take: > > > > Objective 1: First and foremost, the KStreams logo should make it clear > and > > obvious that KStreams is an official and integral part of Apache Kafka. > > This applies to both what is depicted and how it is depicted (like font, > > line art, colors). > > Objective 2: The logo should allude to the role of KStreams in the Kafka > > project, which is the processing part. That is, "doing something useful > to > > the data in Kafka". > > > > The "circling arrow" aspect of the current otter logos does allude to > > "continuous processing", which is going in the direction of (2), but the > > logos do not meet (1) in my opinion. > > > > -Michael > > > > > > > > > > On Tue, Aug 18, 2020 at 10:34 PM Matthias J. Sax <mj...@apache.org> > wrote: > > > > > Adding the user mailing list -- I think we should accepts votes on both > > > lists for this special case, as it's not a technical decision. > > > > > > @Boyang: as mentioned by Bruno, can we maybe add black/white options > for > > > both proposals, too? > > > > > > I also agree that Design B is not ideal with regard to the Kafka logo. > > > Would it be possible to change Design B accordingly? > > > > > > I am not a font expert, but the fonts in both design are different and > I > > > am wondering if there is an official Apache Kafka font that we should > > > reuse to make sure that the logos align -- I would expect that both > > > logos (including "Apache Kafka" and "Kafka Streams" names) will be used > > > next to each other and it would look awkward if the font differs. > > > > > > > > > -Matthias > > > > > > On 8/18/20 11:28 AM, Navinder Brar wrote: > > > > Hi, > > > > Thanks for the KIP, really like the idea. I am +1(non-binding) on A > > > mainly because I felt like you have to tilt your head to realize the > > > otter's head in B. > > > > Regards,Navinder > > > > > > > > On Tuesday, 18 August, 2020, 11:44:20 pm IST, Guozhang Wang < > > > wangg...@gmail.com> wrote: > > > > > > > > I'm leaning towards design B primarily because it reminds me of the > > > Firefox > > > > logo which I like a lot. But I also share Adam's concern that it > should > > > > better not obscure the Kafka logo --- so if we can tweak a bit to fix > > it > > > my > > > > vote goes to B, otherwise A :) > > > > > > > > > > > > Guozhang > > > > > > > > On Tue, Aug 18, 2020 at 9:48 AM Bruno Cadonna <br...@confluent.io> > > > wrote: > > > > > > > >> Thanks for the KIP! > > > >> > > > >> I am +1 (non-binding) for A. > > > >> > > > >> I would also like to hear opinions whether the logo should be > > colorized > > > >> or just black and white. > > > >> > > > >> Best, > > > >> Bruno > > > >> > > > >> > > > >> On 15.08.20 16:05, Adam Bellemare wrote: > > > >>> I prefer Design B, but given that I missed the discussion thread, I > > > think > > > >>> it would be better without the Otter obscuring any part of the > Kafka > > > >> logo. > > > >>> > > > >>> On Thu, Aug 13, 2020 at 6:31 PM Boyang Chen < > > > reluctanthero...@gmail.com> > > > >>> wrote: > > > >>> > > > >>>> Hello everyone, > > > >>>> > > > >>>> I would like to start a vote thread for KIP-657: > > > >>>> > > > >>>> > > > >> > > > > > > https://cwiki.apache.org/confluence/display/KAFKA/KIP-657%3A+Add+Customized+Kafka+Streams+Logo > > > >>>> > > > >>>> This KIP is aiming to add a new logo for the Kafka Streams > library. > > > And > > > >> we > > > >>>> prepared two candidates with a cute otter. You could look up the > KIP > > > to > > > >>>> find those logos. > > > >>>> > > > >>>> > > > >>>> Please post your vote against these two customized logos. For > > > example, I > > > >>>> would vote for *design-A (binding)*. > > > >>>> > > > >>>> This vote thread shall be open for one week to collect enough > votes > > to > > > >> call > > > >>>> for a winner. Still, feel free to post any question you may have > > > >> regarding > > > >>>> this KIP, thanks! > > > >>>> > > > >>> > > > >> > > > > > > > > > > > > > > > > >
