Just adding my 2c. Whether "cute" is a good route to take for logos is pretty subjective, but I do think the approach can work. However, a logo being simple seems. This was echoed earlier in Robins 'can it be shrunk' comment. Visually there's a lot going on in both of those images. I think simplifying, and being more heavily based on the Kafka logo would help. It's a cool logo. Michael's is that. Otherwise, maybe something like this.
[image: image.png] [image: image.png] On Thu, 20 Aug 2020 at 10:20, Antony Stubbs <ant...@confluent.io> wrote: > (just my honest opinion) > > I strongly oppose the suggested logos. I completely agree with Michael's > analysis. > > The design appears to me to be quite random (regardless of the association > of streams with otters) and clashes terribly with the embedded Kafka logo > making it appear quite unprofessional. It looks like KS is trying to jump > on the cute animal band wagon against the natural resistance of > its existing style (Kafka). It also looks far too similar to the Firefox > logo. > > As for the process, I think for there to be meaningful > community deliberation about a logo, there needs to be far more ideas put > forward, rather than just the two takes on the one concept. > > As for any suggestion on what it should be, I'm afraid I won't be of much > help. > > On Thu, Aug 20, 2020 at 7:59 AM Michael Noll <mich...@confluent.io> wrote: > > > For what it's worth, here is an example sketch that I came up with. Point > > is to show an alternative direction for the KStreams logo. > > > > https://ibb.co/bmZxDCg > > > > Thinking process: > > > > - It shows much more clearly (I hope) that KStreams is an official > part > > of Kafka. > > - The Kafka logo is still front and center, and KStreams orbits around > > it like electrons around the Kafka core/nucleus. That’s important > > because > > we want users to adopt all of Kafka, not just bits and pieces. > > - It uses and builds upon the same ‘simple is beautiful’ style of the > > original Kafka logo. That also has the nice side-effect that it > alludes > > to > > Kafka’s and KStreams’ architectural simplicity. > > - It picks up the good idea in the original logo candidates to convey > > the movement and flow of stream processing. > > - Execution-wise, and like the main Kafka logo, this logo candidate > > works well in smaller size, too, because of its simple and clear > lines. > > (Logo types like the otter ones tend to become undecipherable at > smaller > > sizes.) > > - It uses the same color scheme of the revamped AK website for brand > > consistency. > > > > I am sure we can come up with even better logo candidates. But the > > suggestion above is, in my book, certainly a better option than the > otters. > > > > -Michael > > > > > > > > On Wed, Aug 19, 2020 at 11:09 PM Boyang Chen <reluctanthero...@gmail.com > > > > wrote: > > > > > Hey Ben, > > > > > > that otter was supposed to be a river-otter to connect to "streams". > And > > of > > > course, it's cute :) > > > > > > On Wed, Aug 19, 2020 at 12:41 PM Philip Schmitt < > > > philip.schm...@outlook.com> > > > wrote: > > > > > > > Hi, > > > > > > > > I’m with Robin and Michael here. > > > > > > > > What this decision needs is a good design brief. > > > > This article seems decent: > > > > > > > > > > https://yourcreativejunkie.com/logo-design-brief-the-ultimate-guide-for-designers/ > > > > > > > > Robin is right about the usage requirements. > > > > It goes a bit beyond resolution. How does the logo work when it’s on > a > > > > sticker on someone’s laptop? Might there be some cases, where you > want > > to > > > > print it in black and white? > > > > And how would it look if you put the Kafka, ksqlDB, and Streams > > stickers > > > > on a laptop? > > > > > > > > Of the two, I prefer the first option. > > > > The brown on black is a bit subdued – it might not work well on a > > t-shirt > > > > or a laptop sticker. Maybe that could be improved by using a bolder > > > color, > > > > but once it gets smaller or lower-resolution, it may not work any > > longer. > > > > > > > > > > > > Regards, > > > > Philip > > > > > > > > > > > > P.S.: > > > > Another article about what makes a good logo: > > > > https://vanschneider.com/what-makes-a-good-logo > > > > > > > > P.P.S.: > > > > > > > > If I were to pick a logo for Streams, I’d choose something that fits > > well > > > > with Kafka and ksqlDB. > > > > > > > > ksqlDB has the rocket. > > > > I can’t remember (or find) the reasoning behind the Kafka logo (aside > > > from > > > > representing a K). Was there something about planets orbiting the > sun? > > Or > > > > was it the atom? > > > > > > > > So I might stick with a space/sience metaphor. > > > > Could Streams be a comet? UFO? Star? Eclipse? ... > > > > Maybe a satellite logo for Connect. > > > > > > > > Space inspiration: https://thenounproject.com/term/space/ > > > > > > > > > > > > > > > > > > > > ________________________________ > > > > From: Robin Moffatt <ro...@confluent.io> > > > > Sent: Wednesday, August 19, 2020 6:24 PM > > > > To: us...@kafka.apache.org <us...@kafka.apache.org> > > > > Cc: dev@kafka.apache.org <dev@kafka.apache.org> > > > > Subject: Re: [VOTE] KIP-657: Add Customized Kafka Streams Logo > > > > > > > > I echo what Michael says here. > > > > > > > > Another consideration is that logos are often shrunk (when used on > > > slides) > > > > and need to work at lower resolution (think: printing swag, stitching > > > > socks, etc) and so whatever logo we come up with needs to not be too > > > fiddly > > > > in the level of detail - something that I think both the current > > proposed > > > > options will fall foul of IMHO. > > > > > > > > > > > > On Wed, 19 Aug 2020 at 15:33, Michael Noll <mich...@confluent.io> > > wrote: > > > > > > > > > Hi all! > > > > > > > > > > Great to see we are in the process of creating a cool logo for > Kafka > > > > > Streams. First, I apologize for sharing feedback so late -- I just > > > > learned > > > > > about it today. :-) > > > > > > > > > > Here's my *personal, subjective* opinion on the currently two logo > > > > > candidates for Kafka Streams. > > > > > > > > > > TL;DR: Sorry, but I really don't like either of the proposed > "otter" > > > > logos. > > > > > Let me try to explain why. > > > > > > > > > > - The choice to use an animal, regardless of which specific > > animal, > > > > > seems random and doesn't fit Kafka. (What's the purpose? To show > > > that > > > > > KStreams is 'cute'?) In comparison, the O’Reilly books always > have > > > an > > > > > animal cover, that’s their style, and it is very recognizable. > > > Kafka > > > > > however has its own, different style. The Kafka logo has clear, > > > > simple > > > > > lines to achieve an abstract and ‘techy’ look, which also > alludes > > > > > nicely to > > > > > its architectural simplicity. Its logo is also a smart play on > the > > > > > Kafka-identifying letter “K” and alluding to it being a > > distributed > > > > > system > > > > > (the circles and links that make the K). > > > > > - The proposed logos, however, make it appear as if KStreams is > a > > > > > third-party technology that was bolted onto Kafka. They > certainly, > > > for > > > > > me, > > > > > do not convey the message "Kafka Streams is an official part of > > > Apache > > > > > Kafka". > > > > > - I, too, don't like the way the main Kafka logo is obscured (a > > > > concern > > > > > already voiced in this thread). Also, the Kafka 'logo' embedded > in > > > the > > > > > proposed KStreams logos is not the original one. > > > > > - None of the proposed KStreams logos visually match the Kafka > > logo. > > > > > They have a totally different style, font, line art, and color > > > scheme. > > > > > - Execution-wise, the main Kafka logo looks great at all sizes. > > The > > > > > style of the otter logos, in comparison, becomes undecipherable > at > > > > > smaller > > > > > sizes. > > > > > > > > > > What I would suggest is to first agree on what the KStreams logo is > > > > > supposed to convey to the reader. Here's my personal take: > > > > > > > > > > Objective 1: First and foremost, the KStreams logo should make it > > clear > > > > and > > > > > obvious that KStreams is an official and integral part of Apache > > Kafka. > > > > > This applies to both what is depicted and how it is depicted (like > > > font, > > > > > line art, colors). > > > > > Objective 2: The logo should allude to the role of KStreams in the > > > Kafka > > > > > project, which is the processing part. That is, "doing something > > > useful > > > > to > > > > > the data in Kafka". > > > > > > > > > > The "circling arrow" aspect of the current otter logos does allude > to > > > > > "continuous processing", which is going in the direction of (2), > but > > > the > > > > > logos do not meet (1) in my opinion. > > > > > > > > > > -Michael > > > > > > > > > > > > > > > > > > > > > > > > > On Tue, Aug 18, 2020 at 10:34 PM Matthias J. Sax <mj...@apache.org > > > > > > wrote: > > > > > > > > > > > Adding the user mailing list -- I think we should accepts votes > on > > > both > > > > > > lists for this special case, as it's not a technical decision. > > > > > > > > > > > > @Boyang: as mentioned by Bruno, can we maybe add black/white > > options > > > > for > > > > > > both proposals, too? > > > > > > > > > > > > I also agree that Design B is not ideal with regard to the Kafka > > > logo. > > > > > > Would it be possible to change Design B accordingly? > > > > > > > > > > > > I am not a font expert, but the fonts in both design are > different > > > and > > > > I > > > > > > am wondering if there is an official Apache Kafka font that we > > should > > > > > > reuse to make sure that the logos align -- I would expect that > both > > > > > > logos (including "Apache Kafka" and "Kafka Streams" names) will > be > > > used > > > > > > next to each other and it would look awkward if the font differs. > > > > > > > > > > > > > > > > > > -Matthias > > > > > > > > > > > > On 8/18/20 11:28 AM, Navinder Brar wrote: > > > > > > > Hi, > > > > > > > Thanks for the KIP, really like the idea. I am +1(non-binding) > > on A > > > > > > mainly because I felt like you have to tilt your head to realize > > the > > > > > > otter's head in B. > > > > > > > Regards,Navinder > > > > > > > > > > > > > > On Tuesday, 18 August, 2020, 11:44:20 pm IST, Guozhang > Wang < > > > > > > wangg...@gmail.com> wrote: > > > > > > > > > > > > > > I'm leaning towards design B primarily because it reminds me > of > > > the > > > > > > Firefox > > > > > > > logo which I like a lot. But I also share Adam's concern that > it > > > > should > > > > > > > better not obscure the Kafka logo --- so if we can tweak a bit > to > > > fix > > > > > it > > > > > > my > > > > > > > vote goes to B, otherwise A :) > > > > > > > > > > > > > > > > > > > > > Guozhang > > > > > > > > > > > > > > On Tue, Aug 18, 2020 at 9:48 AM Bruno Cadonna < > > br...@confluent.io> > > > > > > wrote: > > > > > > > > > > > > > >> Thanks for the KIP! > > > > > > >> > > > > > > >> I am +1 (non-binding) for A. > > > > > > >> > > > > > > >> I would also like to hear opinions whether the logo should be > > > > > colorized > > > > > > >> or just black and white. > > > > > > >> > > > > > > >> Best, > > > > > > >> Bruno > > > > > > >> > > > > > > >> > > > > > > >> On 15.08.20 16:05, Adam Bellemare wrote: > > > > > > >>> I prefer Design B, but given that I missed the discussion > > > thread, I > > > > > > think > > > > > > >>> it would be better without the Otter obscuring any part of > the > > > > Kafka > > > > > > >> logo. > > > > > > >>> > > > > > > >>> On Thu, Aug 13, 2020 at 6:31 PM Boyang Chen < > > > > > > reluctanthero...@gmail.com> > > > > > > >>> wrote: > > > > > > >>> > > > > > > >>>> Hello everyone, > > > > > > >>>> > > > > > > >>>> I would like to start a vote thread for KIP-657: > > > > > > >>>> > > > > > > >>>> > > > > > > >> > > > > > > > > > > > > > > > > > > > > > https://cwiki.apache.org/confluence/display/KAFKA/KIP-657%3A+Add+Customized+Kafka+Streams+Logo > > > > > > >>>> > > > > > > >>>> This KIP is aiming to add a new logo for the Kafka Streams > > > > library. > > > > > > And > > > > > > >> we > > > > > > >>>> prepared two candidates with a cute otter. You could look up > > the > > > > KIP > > > > > > to > > > > > > >>>> find those logos. > > > > > > >>>> > > > > > > >>>> > > > > > > >>>> Please post your vote against these two customized logos. > For > > > > > > example, I > > > > > > >>>> would vote for *design-A (binding)*. > > > > > > >>>> > > > > > > >>>> This vote thread shall be open for one week to collect > enough > > > > votes > > > > > to > > > > > > >> call > > > > > > >>>> for a winner. Still, feel free to post any question you may > > have > > > > > > >> regarding > > > > > > >>>> this KIP, thanks! > > > > > > >>>> > > > > > > >>> > > > > > > >> > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > -- > > > > Michael G. Noll > > > > Principal Technologist, Office of the CTO > > > > <https://www.confluent.io> > > > > > -- > > <https://www.confluent.io> > > Antony Stubbs > > Principal Consulting Engineer / Solutions Architect > > > Follow us: Blog > < > https://confluent.io/blog?utm_source=footer&utm_medium=email&utm_campaign=ch.email-signature_type.community_content.blog > > > • Slack <https://slackpass.io/confluentcommunity> • Twitter > <https://twitter.com/ConfluentInc> • YouTube < > https://youtube.com/confluent> > -- Ben Stopford Lead Technologist, Office of the CTO <https://www.confluent.io>
