Here's a draft for comment....
Jacqueline McNally wrote:
Hello
This came to my notice a couple of weeks ago when I was talking to a
public relations consultant. I had completely overlooked the "who" from
the "what", "when", "where", "why", and "how" in our messages :)
Our generally accepted boilerplate is:
"OpenOffice.org is a fully featured open-source productivity suite
available as a free download for major computing platforms in over 45
languages. Data is stored in an XML file format standardized for office
documents by the international body OASIS. OpenOffice.org is developed,
supported, and promoted by an international community of volunteers, and
sponsor and primary contributor Sun Microsystems, operating from the
http://www.openoffice.org <http://www.openoffice.org/> web site.
"
From: http://marketing.openoffice.org/issues/show_bug.cgi?id=41490
OpenOffice.org is a community of global volunteers developing,
supporting, promoting and providing a feature-rich, open source,
personal productivity suite available as a free download in over
forty-five (45) languages. It's versions run on most major computing
platforms. It is based on international standards like XML^(TM) and
the OpenDocument^(TM) format created by OASIS^(TM). We offer enabling
technological alternatives. We believe that Participation, Sharing,
Contributing, Community, and Equality are goals for our times and
places. We benefit from volunteers, sponsors, and our primary
contributor Sun Microsystems^(TM). Visit Us. Join Us. Be Free.
http://www.openoffice.org
This is ok if used by another organisation, but it is not suitable for
our own PR as it does not answer the "who" is OpenOffice.org.
For example, here is Sun Microsystems'
(http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=109&STORY=/www/story/10-04-2005/0004159637&EDATE=):
"A singular vision -- "The Network Is The Computer" -- guides Sun in the
development of technologies that power the world's most important
markets. Sun's philosophy of sharing innovation and building communities
is at the forefront of the next wave of computing: the Participation
Age. Sun can be found in more than 100 countries and on the Web at
http://sun.com ."
I invite you to have a go at creating a new boilerplate for
OpenOffice.org. It would be great if we can brainstorm a few iterations
here so that any PR for our anniversary, release 2.0, etc can use a new
boilerplate.
All the best
Jacqueline McNally
Lead, OpenOffice.org Marketing Project
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