John McCreesh wrote:
I'd like to canvass opinion among the marketing project for the launch
of a new theme: "Why OpenOffice.org"
The proposal is that "Why OpenOffice.org" will be a major theme of our
campaigning in 2006 and for OOoConf 2006. The developments in the
MS-Office 2007 story mean we have a golden opportunity to explain to the
world there is a better way.
The first task would be to create http://why.openoffice.org:
- to explain to each target market why they should use OpenOffice.org
- to convince IT managers, public administrations, governments, etc to
implement the suite in their organisations
- and to make the public demand that the authorities provide them with
ODF documents instead of .doc files
WHY will convey these messages in a simple, visual format, without the
'clutter' of the standard project pages. Examples of this approach
already exist in some nl projects - http://es.openoffice.org is a
particularly good example.
The WHY URL will permit memorable URLs such as
why.openoffice.org/publicadministration/
why.openoffice.org/governments/
why.openoffice.org/smes/
etc
I believe there is enough expertise across projects such as marketing,
art, web, and nl projects to create a stunning and convincing site.
Are you in favour of this proposal and can you help?
Thanks - John
Excellent concept John,
It lends itself to a whole range of possibilities. As part of that we
could list the standard "WhyNos" and turn each of them into a "WhyYes" + 1
So for instance, a couple of standard "WhyNos" is: "All our documents
are in MS format"
The WhyYes would be: OpenOffice.org is compatible with 95% of MS Office
Documents AND it exports to PDF"
Migration will cost too much:
Bristol City Council (include url) discovered the Migration is not as
expensive as anticipated and it will be cheaper than paying for training
and licenses of Office 12. ....
And so on.
We should set a time for an IRC brainstorming session.
Part of that would be to come up with some punchy "Whys" for T-shirts. A
Standard "Why OpenOffice.org" logo with say a First person five word
answer underneath. Like "It cost me nothing" or "I click once for PDF"
Comments?
Cheers
Yo
--
Graham Lauder,
OpenOffice.org MarCon (Marketing Contact) NZ
http://marketing.openoffice.org/contacts.html
INGOTs Assessor Trainer
(International Grades in Office Technologies)
www.theingots.org
Member: OpenDocument Fellowship
www.opendocumentfellowship.org
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